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China Media Group and China Mobile signed a strategic cooperation agreement in Beijing on June 18, covering live broadcast copyright authorization, content joint operation, international communication, etc.
In recent years, China Media Group and China Mobile have cooperated in the licensing of broadcasting rights for top global sporting events such as the Paris Olympics, Tokyo Olympics, Beijing Winter Olympics, and Qatar World Cup.
Peng Jianming, Director of the General Office of China Media Group, said: “China Media Group and China Mobile will take this strategic cooperation as a new starting point, work hard and take positive actions in brand building, event broadcasting, technological innovation, industry expansion, information sharing and other aspects, and jointly help my country build a strong cultural, network and brand country, and make new and greater contributions to writing a new chapter in the modernization of the Chinese nation.”
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