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On social media, some BYD owners in Thailand said they felt shortchanged by the deep discounts offered by the world’s largest electric car maker.
“Nothing is more sad than this,” one car owner said on Facebook, saying that a BYD Atto 3 car he bought for 1.19 million baht ($32,523) was now selling for 859,000 baht.
Another aggrieved owner uploaded a video in which he used a thick blue marker to write derogatory comments about BYD on the hood of his electric car, including “I will never buy a car from this brand again.”
Some models are currently being discounted by up to 340,000 baht, the Rever website showed on Friday.
Passakorn Thapmongkol, a senior official at Thailand’s Consumer Protection Commission, told Reuters the agency had met with Rever officials and asked for documents on the rebate scheme.
He added: “More and more customers are starting to file complaints.”
Thailand is BYD’s largest market outside of China and key to its global expansion plans – especially in 17.4% tariff This is a mandatory measure imposed by the European Union on the automaker.
The Chinese automaker had a 46% share of Thailand’s electric vehicle market in the first quarter, making it the country’s third-largest passenger car player, according to research firm Counterpoint.
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