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Pixar has announced plans to rebuild its reputation after a string of box office flops.
Pixar introduced Toy Story to audiences in 1995 and continued to enjoy success over the years. While films such as Fantastic Beasts and Up made billions of dollars at the box office, they won several prestigious awards at award ceremonies. But all this glory changed in 2018, and he began to decline due to a series of unsuccessful films.
It also includes Lightyear and The Elements, which received negative reviews from critics and underperformed at the box office, especially in recent years.
“We are all under tremendous pressure and morale has been hit,” said Pixar President Jim Morris.
Focus on the sequence
Now, Pixar is working on a new plan to reverse its fortunes and get its bad slate back on track by focusing on sequels and spinoffs of previous major titles, such as Finding Nemo and The Incredibles.
Morris’ new strategy aims to bring back fan favorites and harken back to Pixar’s glory days by focusing on nostalgia. In fact, while it’s ready to bring back nearly every production, the company’s top priorities are reportedly Finding Nemo and The Incredibles.
Pixar also plans to increase its output; instead of making one movie per year, Morris is aiming to make three every two years. It’s also restructuring, laying off 175 employees and focusing on big-screen movies instead of Disney+ projects.
The first big test of the new plan will be Inside Out 2, which is released on June 14. The first film was released in 2015 and grossed $859 million and won the Academy Award for Best Animated Feature.
Toy Story 5 and Elio are among the other films in the works.
“In a sequel, if you introduce something that wasn’t there, you’re punished,” Morris said. “After the trouble we had with Inside Out 2, it was definitely a good test: Does this thing still work?”
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