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There are hundreds of attractions in Israel, including central attractions and smaller ones, and according to Miller, the Attractions Association brings together dozens of the country’s largest attractions, including Shefim Waterpark, Kipzova Park, Orange Park Trail, Yarakon Park Attractions (including hot air balloons), Jenana Park, Luna Park, Mimedion, Super Land, Island Jump, Sky Jump, Underwater Observatory, Hami Geash, Waterland Waterpark, Top 94 Amusement Park, Canada Center, Hermon, Mini Israel, and many more. “All attractions in Israel employ thousands of workers,” he said. “The first circle of employees is already close to 10,000, and there is a second circle of suppliers. It’s a whole industry that contributes to the economy not only on an economic level, but also on an emotional level.”
Describe what the industry has been through since the war began.
“In the first months of the war, many attractions hosted evacuees, opened their doors in all areas where there were evacuees and did their best to provide a little help to people who had lost their entire world. Until February, it was reported that the situation was completely uncertain as far as the attractions industry was concerned, just like everyone else, and the situation was not good, to say the least. We would also like to remind everyone that compensation for all businesses ended in December, and the state did not help in January to compensate the pockets of tourist businesses, with the exception of those on the conflict line.
Miller points out that Passover is an important test, which, according to him, certainly has the potential to foreshadow some kind of recovery. “Private audiences are back – although not yet fully formed – mainly on weekends, but the main damage is to companies and organizations that, as they see, have almost no activity. The calendar is empty. At least until June, we may see very significant damage to worker organizations and various companies, which constitute a very important layer in any business or strategic plan that is attractive, because it is in the middle of the week.”
Is summer looking more encouraging?
“Now, starting in June, from the north, we see the return of large institutional clients. We also see registrations for summer camps. Diaries are starting to fill up. And on the family side, people are also trying to return to normalcy and see it as a good thing in Eilat and the center of the country that people are finally trying to understand how to behave in this reality. For example, families with reduced purchasing power, people who don’t live in their hometowns, or whose businesses have been damaged, may think twice about spending money on attractions or spend it on basic needs first.”
Overall, Miller clarified, “Some attractions are reporting that bookings for June and beyond are looking good, while others are reporting a decline compared to last year. It was very important to us that organizations and companies did take steps to move their employees to safe areas, both to get some kind of respite and to help the economic development of the industry.”
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