Avocado bread is one of the most popular foods in summer

Article Content

This summer, instead of mashing your avocado on toast, you may be more likely to toast it. Pinterest Summer 2024 Trend ReportAmong them, the most popular are avocado bread (+360%), avocado desserts (+180%) and avocado milkshakes (+130%).

Gen Z, the fastest-growing group on Pinterest, is shaping this summer’s trends with bold and playful interpretations of staples like mango, avocado and sourdough, said Sydney Stanback, the company’s global head of trends and insights.

Article Content

“Avocado toast has always been a staple for certain generations, like millennials. So now it’s just a new take on something that a lot of people clearly enjoy.”

Like banana bread. Avocado Bread A great way to use overripe fruit. 1973 Recipe TikToker B. Dylan Hollis Sharing seems to be leading the trend, which calls for avocados, sugar, flour and baking powder. The verdict? “It tastes amazing.”

In the report, Pinterest compared internal data from April 2023 to April 2024, focusing on search terms that have gained traction over the past year. Steinbach said that more than 500 million people around the world use the platform to find ideas and inspiration, which gives them unique insights into emerging trends.

On the social media platform, searches for “fun ways to cook” (+1,060%) and “special summer recipes” (+135%) are surging. “The theme we’re seeing in the 2024 trends overall, and in food trends in particular, is a really refreshing new take on how we can repurpose some of the staples that may already be in our kitchens and make them bolder and more creative,” Steinbach said.

Article Content

Article Content

For example: Search Mango FloatThe price of the Filipino refrigerated, no-bake dessert, which is made mainly of mango, condensed milk, cream and graham crackers, has increased by 3,700%.

protector Americans now drink half as much coffee as they did in the 1940s, says report, while the world’s largest coffee chain Sales are slowing downPinterest’s report supports the downward trend in coffee, Tea Predicted to be the ‘hot’ drink of the summer, searches for Persian tea increased by 550%, followed by strawberry iced tea (+105%), coconut milk tea and lemon iced tea (both up 90%).

The tea party theme extends to social gatherings. Searches for Bridgerton-themed tea parties surged 430%, likely due to anticipation for the first four episodes of Bridgerton. Bridgetown Season 3 premieres May 16. “‘Bridgerton’ revisits these Bridgerton-like themes every season, and tea is one of them.”

But it’s not just Bridgerton. Searches for afternoon tea food ideas (+177%), afternoon tea party ideas (+165%) and flower tea parties (+160%) are all up.

Article Content

after Epidemic drivenpeople are interested in sourdough experiments again, searching for “sourdough” Bagels Up 300%, followed by chocolate sourdough (+270%), Sourdough Tortillassourdough croutons and cinnamon raisin sourdough bread (both +200%).

Lessons learned during the pandemic are resurfacing, Steinbach said. There’s a growing interest in sustainability and repurposing items that might have been thrown away in the past — not just in the kitchen, but in the closet as well.

“People are paying more attention to detail when it comes to what they eat,” she added. After a period of isolation, “they are starting to reclaim their lives, and they’re doing it in a very bold way. It’s showing up in everything, especially food.”

Article Content