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Three years ago, the Kiwis raised NZ$35 million from the local government and another NZ$10 million from sponsors and TV rights. The total turnover was therefore NZ$45 million (just under €26 million), while in terms of costs, TV production alone cost NZ$15 million. There are no official figures on how much Barcelona paid to host the event, but the Catalan capital topped the list. Returning to Europe has allowed us to renew our historic partnership with Louis Vuitton, which once again becomes the title partner of the event.
In addition, other global partners such as Coca-Cola, UniCredit and Capgemini have arrived, attracted by the Mediterranean geographical location. The favorable time zone will ultimately affect the collection of television rights (in Italy, the Cup will be broadcast on Sky and Mediaset). We start the preliminaries on August 22, then from the 29th, the challenge between the five challengers begins, the British team is Team INEOS, the Italian team is Luna Rossa, the Swiss team is Alinghi, the American team is American Magic and the French team is Orient Express: the semi-finals start on September 14 and the finals on the 26th. The real America’s Cup – that is, the challenge between New Zealand and the winner of the regatta among the challengers – will be awarded on October 12 to the best of 7 of the 13 races. The women’s and youth championships will also be allocated in advance.
In the current campaign Luna Rossa is not involved in the organization of the event, whereas in the previous campaign it was the challenger of record, the leader of the challengers. The team of President Patrizio Bertelli brings together 143 employees, numerous commercial partners and a large number of companies that support the union.
The title partner is Prada Egypt Pirelliofficial sponsors Panerai and Unipol Group. Among the many companies involved, those most closely linked to the design, production and components of the AC75 Luna Rossa are Cropelli (production of moulds), Cmf (forging), Esteco (solutions for engineering optimization and data and process simulation management), Wiit (cloud computing), Persico Marine (Nembro shipyard that built the boat), Cariboni (supplier of hydraulic systems), Gottifredi and Maffioli (ropes and sheets), Campagnolo (race bike components, as the energy on board will be generated by pedalling), Wrs (windproof dome), Re Fraschini (composite materials and metals).
Other Italian companies have also contributed to this challenge, with solutions, programs, supplies or means to facilitate the work of the teams and their guests, improve the performance of the athletes or protect them during the rowing. This category includes Cantiere del Pardo (supplier of hospitality boats), Technogym, Cetilar (nutritional supplements and medical equipment for athletes), Dainese (technical equipment and protection), I-Pergola (solar panels 4.0), Ferrari Trento (bubbles and wines), Cadland (PLM and virtual reality solutions), Crs4 (interdisciplinary research center). In short, it is a challenge in the name of “Made in Italy”.
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