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It’s everywhere on TikTok, and Algerians aren’t the only ones who love it. Algeria’s virality has been well known since the beginning of summer. achieved great success On social networks in Algeria and abroad, especially in France, many influencers, especially culinary content creators, talk about this in their videos.
This is El Mordjene spread, a product of the Algerian company CEBON, which specializes in the production of food and cooking ingredients.
CEBON states on its website that it has set itself the goal of “ To promote the Algerian label so that it can be recognized as the best label in the field of pastry and culinary products Its mission accomplished.
El Mordjene Kinder Bueno Beyond the Algerian border
In addition to a wide range of ingredients for pastries and other culinary preparations, including icing sugar, acila and butter, the company’s product range, sold under the El Mordjene brand, also includes spreads in a variety of forms and flavours.
It did not take long for the success of the product to cross the Algerian border. From now on, the spread of El Mordjene is bound to become the star of the summer on social networks outside Algeria. As proof, many influencers, both Algerian and foreign, are talking about it on their networks.
According to most feedback, the El Mordjene sauce with Kinder Bueno flavor was the most popular. In a video published on Saturday, July 20, on the Overteck and Migon accounts, two influencers of Algerian origin tested the product.
After seeing the viral sensation it created on TikTok, they wanted to test it out.” This time, TikTokers didn’t overprice the product one of them said after taking the first bite.
@overteck.migon Best spread! #Street Food #Algeria #food ♬ Aesthetic atmosphere – sxldi
“She beats Nutella”: Where does the success of El Mordjene’s communication come from?
Two brothers, accustomed to world-famous spreads such as Nutella, discovered the unique taste of this Algerian product. The verdict is 10/10. This is exactly like Kinder Bueno “, they concluded.
« Its ingredients include sugar, palm oil, hazelnuts, skimmed milk powder, cocoa powder…it’s no different from other brands of spreads. But the secret of the house apparently made all the difference, and the product was a success », underlined are dedicated websites Food Dz.
A Quebec influencer living in France, known on TikTok as Megbenoit, also tested the product after hearing about it on social networks. « It’s all on TikTok. From the looks of it, it’s incredible “, she says.
@megbenoit crazy #great #pateatartiner #Algeria #dz #taste #TasteTest # Crash Test #For you #For you #TikTokFood #food #viral #peanut butter ♬ vlog, relaxing, peaceful daily life (1370843) – SUNNY HOOD STUDIO
She pointed out that It’s been a month since I was invited to taste this Bueno-style sauce from Algeria ‘ When she tasted it, she could no longer find the words to explain what she had just discovered. I think this is the best spread I have ever had. It beats Nutella. », blurted out Tik Tok.
For now, the brand is mainly sold in stores and grocery stores in France specializing in Algerian and Oriental products, while awaiting a possible arrival on supermarket shelves.
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