Activity on social networks: Orsi has nearly half as many followers and twice as many interactions as Delgado

Editorial in El País
Has 118,000 followers Social network Candidates for (X, Tik Tok, Instagram and Facebook) Wide front, Amandu OrsiFrom January 1 to July 31 this year, the number of interactions reached 1.04 million, while its opponents came from National Party, Alvaro DelgadoAccording to one study, half as many interactions (596,000) were achieved with twice as many supporters (211,000). Comskopresented today at the ePolítico event, organized by: Interactive Advertising Bureau.

According to research Amandu Orsi Focus most of your audience on X (41%), followed by Instagram (31%), although if we consider the actions their posts elicit – reactions, shared content and comments – Instagram leads the pack, he notes, at 68%. Ignacio DufourSenior Sales Manager at Comscore Cono Sur.

“The format and amount of content are important, but the content is more important,” the expert said. Social network They become an important channel to connect with audiences more directly outside of party structures.

According to the analysis Remove from ovenIf we consider all social networks, Bear Engagement levels on all platforms were lower than Delgado In January this year, however, a larger increase was achieved. In any case, from April to July, the current nationalist candidate increased his support the most, almost doubling it (+99%).

Deborah Friedman

The study also covers communication Social network political parties, which in the same period Wide front (614,000) ranked first in terms of engagement across all networks (Facebook, X, Instagram and Tik Tok), followed by National Partyl (275 thousand) far exceeds Town Meeting (29 thousand) and Colorado Party (25 million).

“Importantly, the Amplitude Front’s interactions were achieved through a much smaller number of publications than the National Party. In other words, a liberal press is not a good sign for a good outcome,” Dufour said.

exist Latin America 61.5 billion publications Social network Created 40.3 billion interactive In terms of viewers, there are 109 million people every day. Facebook Continues to lead with 47.6%, followed by Tik Tok （27.5%）， Instagram (15,28%) Yes X （9,56%).

If the analysis turns to reactions, shared content and comments, the equation changes radically: 54.7% belongs to Tik Tok. Uruguay This becomes even more acute: 77% of interactions are generated on Tik Tok, even though the majority of the audience (72.8%) is on Facebook.

The study also measured how much Uruguayans spend on average each week Social network: 19.4% use it between 3 and 6 hours every 7 days, and the same percentage use it between 7 and 13 hours every 7 days. “The main uses are interacting, communicating with friends and family, and watching online videos,” Dufour said.

Comsko The most popular topics on Uruguayan social networks were also measured: Overall, friends and family ranked first (72.8%), followed by Influencers (50.8%) and information (45.5%). This varies greatly depending on age. Between 13 and 34 years old Influencers made progress (61.2%), and brand (40.8%), while at the other extreme, among those aged 55 and over, information They climbed to 75%.