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A young man from Chiang Mai, who used to be a chef, returned to his hometown and opened a Tokyo dessert shop. But think creatively. Change the original fillings. Add more than 50 kinds of salty and sweet fillings to choose from, which also conforms to the trend of diversification of modern customers. But the taste is a bit sweet.
A 32-year-old Chiang Mai man came up with a brilliant idea to change the fillings of traditional Tokyo desserts. He offers a variety of savory and sweet ingredients to choose from, with more than 50 fillings to meet the needs of modern customers. Including adjusting the taste to be less sweet. Meeting the needs of consumers who prefer to eat less sweets. Each piece starts at only 15 baht
Mr. Niwat Bunkopet or Ton, 32, the owner of Maru Tokyo, said that he had only opened the store for about two years, but the response was very good. Customers kept coming to support us. Because the store has more than 50 kinds of salty and sweet fillings to choose from, many customers like it and come back to eat again and become regular customers. I never order just one every time. Until it became the origin of the slogan “One Tokyo Maru is never enough.”
Mr. Niwat continued that in his previous life, he worked as a chef in a restaurant in Bangkok. He once opened a noodle shop in Mahasarakham Province. But after the COVID-19 crisis, he moved back to his hometown in Chiang Mai Province and first opened his own bakery online. But it was not successful. Later, he came up with the idea of making Tokyo desserts for sale. Because during my study as a chef, I always loved making desserts. Therefore, he used his experience to develop an original Tokyo dessert dough recipe. He learned through YouTube until he achieved the perfect taste, with the focus on soft dough, less sweetness, and not greasy.
The owner of Maru Tokyo also said that Tokyo dessert fillings use a variety of ingredients. Both savory and sweet flavors are available for customers to choose from. At present, the store has more than 50 kinds of Tokyo desserts and savory desserts, such as original custard fillings, pebble custard, tulip tree, pandan almond, lemon almond, bacon cheese, double bacon cheese, egg soy sauce chicken mince, miso, etc. Cheese crab sticks, bacon and egg fillings, chili sauce pork shreds, sausage chicken mince, sausage smoked, etc. But the best-selling filling is cream filling
Mr. Niwat also said that this is why customers are addicted to the Tokyo dessert in the store. It tastes not too sweet, the dough is soft, and the filling is very full. But the starting price is only 15 baht per piece, and customers have responded well, which is in line with the trend of modern consumers pursuing taste. Our store studies the market and learns from other stores based on customer needs. Adapt it to your own style. Maru Tokyo store is located on Phra Pok Klao Road. Near Chang Phueak Gate, Si Phum Sub-district, Chiang Mai Province. Chiang Mai MARU TOKYO Facebook page, the store is open from 11:00 am to 7:00 pm and is closed on Thursdays.
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