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“Coming from a small town, it was surreal to be in LA. Firstly, people in Hawke’s Bay are much friendlier. I took it for granted, to be honest,” he told Hawke’s Bay Today.
“I’m actually going back to Hawke’s Bay at the end of September. It’s my eldest brother’s 30th birthday so we’ll celebrate that.”
Spotify Recently published New Zealand’s first global influence listreveals which New Zealand musicians are popular with audiences around the world.
Jardine, better known as producer 9lives, topped the charts with four songs, the highest of which was Multi-millionaireNo. 6, with Odetari and Trippie Redd. He also has nearly six million monthly listeners on Spotify.
He credits his upbringing in Hawke’s Bay, particularly his family, school teachers and classmates, with helping him succeed in this competitive industry.
“I moved from Melbourne to Hawke’s Bay when I was five years old when my parents found work in the area. I started kindergarten at Havelock North, went to primary school at Hastings Christian School from year one and moved to Auckland in year 13.”
Since his father played the piano, the house was always filled with music, so Jardine was always listening and learning “unconsciously”.
Drum lessons were offered in elementary school, and in grade 10, when mandatory music classes began, a different passion emerged.
“One of the assignments was to make an eight-bar beat or instrumental loop, and I kind of got obsessed with it. I kind of fell in love with it,” he said.
“I always have my laptop with me and do something in my free time.”
Sharing his music with the world hasn’t always been easy for Jardine, who admits he was often shy about talking about his music and expressing himself.
“If I was making something, I always had headphones on, because otherwise I would be too scared to join the school band. But over time, I realized I had to put it out, otherwise no one would hear it.”
During his senior year of high school, Jardine began posting his music on YouTube, and then, when he went to college, he started using SoundCloud and other streaming services.
After a year of studying, he decided to pursue music full-time, a risk that quickly paid off when social media trends catapulted his music to recognition.
“My work started to go viral on TikTok. Then Coronaviruseveryone is using their time to come up with something new and be creative, like they’ve always wanted to do,” Jardine said.
“That was the time when I was developing my own sound and style, and once I put it out there, I think people started to really like it and relate to it.”
Even early in his career, he was considered a pioneer of the sigilkore music genre, influenced by trap, cloud rap, hyperpop, and electronic music.
“One of my favorite parts of the process is working with people face to face. You can give each other feedback and interact with each other, and it feels more like a team.”
Jardine now splits his time between Los Angeles and Auckland, but remains deeply in love with his adopted home, Hawke’s Bay.
Even after sampling Los Angeles’ rich dining scene, nothing beats a slice of local pizza and a cup of great Hawke’s Bay coffee.
“Hawke’s Bay is a place I’d love to live again. The beach is only 10-20 minutes away. Agricultural Market marvelous.
“Fincher Pizza It’s the first place I go when I get back, the coffee in Hawke’s Bay is much better than in LA.”
For rural New Zealanders looking to break into the music industry, Jardine’s advice is simple.
“It feels a little weird to be giving advice to people after only being in the industry for two years, but I would say there is no harm in putting your music out there. If I had to say, the pros outweigh the cons. If you don’t put it out there, no one will hear it.”
Can great things grow here? Of course.
Mitchell Hageman joins Hawke’s Bay Today January 2023. He regularly writes about social issues, arts and culture, and community in Napier. He particularly enjoys telling stories about ordinary people doing extraordinary things.
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