Apple TV generates as many viewers in a month as Netflix does in a day

On the user side, Netflix Destroy others platform stream media. Last quarter, it had 277 million subscribers, equivalent to 600 million people worldwide.

The base of the pyramid is Apple TV+is one of many streaming services that has invested millions of dollars in its production but has failed to attract so many people. BloombergThe difference is so great that Apple TV+ generates the same number of viewers in a month as Netflix does in a day, or 0.2% of the US TV audience.

Although Apple TV+ productions have received rave reviews and been nominated for prestigious awards, the fact is that few people know or watch them. The company’s biggest successes over the past five years have been Ted LassoThe most-watched streaming show of 2023; However, this series is only a small part of the success of the rest of the competition.

Since its launch in 2019, Apple TV+’s strategy has been to prioritize a selection of shows starring TV stars like Oprah Winfrey, Steven Spielberg and Jason Momoa. One of the most notable cases is the series The Morning ShowReese Witherspoon and Jennifer Aniston reunited, and costs soared. The first season saw both leads earn over $1 million per episode, while for the second season Apple allocated $50 million to the actors alone.

Other notable individual productions on Apple TV+ include series and movies, e.g. Killers of the Flower Moon, The film was directed by Martin Scorsese, Ridley Scott and Matthew Vaughn, with a total investment of approximately US$500 million.

Only appeared in the miniseries Air Domination Even so, the series is less popular than the Ninja HouseJapanese Netflix shows. So part of Apple TV’s new strategy will be to try to control its spending.

To achieve this goal, Apple TV+ is trying to reduce the upfront costs of its programming and will cancel shows that are not popular with viewers more quickly. This strategy will be implemented over the next few seasons. Severance pay yes Basetwo science fiction series.

Even with all these changes, Bloomberg Emphasize that although Netflix has insurmountable advantages over other streaming services stream mediastill has not surpassed the TV audience of US TV and cable companies, nor has it surpassed YouTube. However, Netflix’s quarterly profits increased by 44% from 2023 and have more than doubled sevenfold since 2019, so it can be expected to continue to grow.

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