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Amazing Green Fest 2024, organized by the Tourism Authority of Thailand (TAT) in partnership with The Cloud, is an event that aims to promote sustainable tourism. By inviting people to travel and supporting partners. Operating a socially and environmentally responsible tourism industry increases business opportunities. The event will be held from August 15 to 18, 2024 at the Paragon Hall in Siam Paragon Mall. Bangkok
Sustainable tourism Quality travel It has become one of the tourism trends that are being watched around the world. And it is no longer a travel behavior of a specific group. Today, there is a group of travelers who care about sustainable development. Caring about the environment and constantly becoming friendlier to this society has made many countries, including Thailand, ready to promote and fully promote it because this sustainable tourism industry is not only helping the world to become a better place, but it is also an important source of stimulus to the national economy.
This importance has prompted the Tourism Authority of Thailand (TAT) and The Cloud to join forces to organize the Magic Green Festival 2024, a one of a kind festival that invites everyone to enjoy healthy travel, eat healthy, and buy goodies from sustainable tourism businesses across Thailand. To educate tourists about all aspects of sustainable tourism. Tour operators, traders and other stakeholders
The organization of the Magic Green Festival 2024 divides the story of sustainable development into 5 dimensions, which include sustainable tourism. Eating and living sustainably Doing business sustainably Educating children about sustainability and learning sustainably All of these are aimed at increasing the potential of Thai tourism entrepreneurs through mutual exchange of knowledge. Creating business opportunities for tourism partners who care about sustainable development. And stimulating good tourism travel For tourism partners who care about sustainable development, it has an impact on the entire business supply chain. And stimulating good tourism travel and has an impact on the entire supply chain
Events at the 2024 Wonderful Green Festival
- Green Tourism Area: A space to tell the story of sustainable tourism, both in the past and now, which is becoming mainstream in tourism around the world through projects initiated by TAT.
- Green Business District: Bringing together businesses that operate in a socially responsible manner and the environment for sustainable development in one place, whether it is hotels, accommodation, DIY activities, restaurants, travel supplies. Including carefully selected travel packages that are socially, culturally and environmentally friendly. In this place, travelers and entrepreneurs will be able to talk and exchange ideas and each other’s travel experiences
- Green Study Area: Learn about nature, travel, business ideas. Through 4 days of seminars and workshops
- Green Food Zone: Taste food made from good ingredients, cooked by a chef with great creativity. Delivering the sustainable ideas of quality shops across Thailand
- Green Playground Area: A corner that invites children to play and have fun while learning. It will make you want to get closer to nature and cultivate the concept of sustainable development through selected activities at Raintree Guest House, which will bring telescopes, books and storytellers to tell interesting stories.
- Cloud Sharing Space Zone: A quiet corner to share travel dreams.
There is also a discussion stage, The Hotelier 2024, a space for exchanging hotel management knowledge. Sustainable tourism from real people This is behind many leading hotels such as Dusit Thani, Chiva-Som, CROSSROADS Maldives, Eastin Grand Hotel Phayathai, THANN Wellness, Trisala, Sela, Thai Fight Hotel, etc. Inspire and inspire a new generation of entrepreneurs. From medium to small, raise yourself to take care of tourists. Or guests, how to win their hearts and have a good experience meaningful
At a press conference held on July 18, 2024 at the Svartel Hotel. Tapani Giatipaiboon, Governor of the Tourism Authority of Thailand, said of sustainable tourism: “Sustainable tourism is not yet a trend or a tourism targeting a specific group of people, but it is the key to success and the long-term immunity of the tourism industry that TAT aims to continuously promote. To build the “Amazing Thailand” brand into a Thai tourism brand based on the unique Thai charm and with the goal of sustainable development. In line with the 20-year national strategy.”
“Behind success is knowledge. Promoting high-quality development of the sustainable tourism chain, including transforming the image of Thailand’s tourism industry into high-quality and sustainable tourism (high value and sustainability), valuing high-quality, high-consumption, long-stay tourists. And upgrading the tourism industry chain (Shape Supply) in an environmentally responsible manner to prepare for receiving tourists. And promoting sustainable development standards and promoting cities worth visiting to achieve fair and thorough income distribution. It will lead to sustainable and balanced growth of Thailand’s tourism industry and make it a successful destination.” The Director of the Tourism Authority of Thailand concluded.
It is expected that the organization of the Fantastic Green Festival 2024 will inspire stakeholders within and outside the tourism industry. Including tourists to recognize the need to maintain the cost of tourism. Knowing and being able to connect the relationship between people and nature to achieve a balanced coexistence, TAT itself will use this as a starting point to promote the development of socially responsible tourism. And the environment as a process
TAT operates with strict sustainability goals. It will be certified with the magical Thai logo with a heart-shaped leaf. It shows care in the triangle of sustainable development (socio-economic, cultural and environmental) and is the starting point for carbon neutral activities, a seal of approval that shows responsibility for greenhouse gas emissions. Or carbon-free work
Changnoi Kunchorn Na Ayutthaya, Managing Director of Cloudland Co., Ltd. revealed The Magic Green Festival 2024 is an event that aims to create a community for those interested in sustainable tourism, as a space to exchange new experiences together. Use tourism as a storyteller to lead people to discover new meanings. Sustainable tourism is easy and close to you. It can be applied in real life. At the event you will find many special activities.
Those interested in getting involved in promoting sustainable tourism can attend the Magic Green Festival 2024 and The Hotelier 2024 from August 15 to 18, 2024 at Siam Paragon.
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