Michelle Ice Cream and Tea, one of the largest bubble tea chains in mainland China, opened its first store in Macau today. according to Local media quoted an employee of the company as saying.
The new store, located in the Place Saint-Dominique, will offer many of the same products available on the mainland, where Mixue has won a large following, especially among young mainland students, for its affordable prices.
The Macau branch seems to continue the brand’s consistent low-price strategy, with an ice cream cone costing only 5 Macau patacas. Pricing Prices start from 9 MOP, and the most expensive one is mango pomelo sago at only 20 MOP.
There is also a branch in Hong Kong. Mixue has opened First store The event was held in the bustling commercial district of Mong Kok, Macau’s sister SAR, last December.
[See more: Next-level mocktails: Where to find alcohol-free cocktails in Macao]
The fee in Hong Kong is Also lowAmerican coffee and bubble milk tea are priced at HK$13.50 and HK$18 respectively.
In mid-May, the brand posted an ad on Facebook recruiting local tea sommeliers, and then news began to circulate that it planned to open its first store in Macau.
Founded in 1997 as a small beverage and dessert shop in Henan Province, Michelle Ice Cream Tea has rapidly grown into a large enterprise with nearly 30,000 stores in China as of May 17, 2024. according to According to Chinese media reports.
The bubble tea brand has also been expanding its global presence, with around 4,000 stores in countries including Australia, Japan, Thailand and the Philippines.
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