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Founded in 1994 as a “national media agency independent of advertising companies, media and advertisers”, Nova Expressão is at the top of the table of media agencies in 2024. The company led by Pedro Baltazar “has grown much faster than the market in terms of revenues” and expects to maintain this momentum, “considering the moment of great dynamism it has shown in retrospect”.
According to data released by the agency, as of May this year, “investment media In our market, it has grown by almost 10% and the forecast of Nova Expressão is that by the end of this year, the total value will reach about 700 million euros” (investments made through media and direct agencies, including international technology platforms).
Nova Expressão reinforces this dynamic, “standing out in the two most important international rankings assessing the performance of media organizations,” consolidating the second position in the qualitative evaluation and ranking of media organizations. Rekma Are you evaluating new business? Fusionwhich is related to the Portuguese market.
“The evolution of relations with international networks Local Planetis the largest international network of independent media agencies, present in 85 markets and with a consolidated turnover of approximately US$17.2 billion, in which Nova Expressão’s participation, in particular that of Making Science, a Spanish agency listed on the Madrid Stock Exchange, is very important both in terms of acquiring new clients and in terms of expertise and best practices”, the agency believes.
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