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With a short- and medium-term business forecast of approximately US$ 3 million, 15 Ecuadorian companies offering high value-added food products finally participated in the three-day Summer Fancy 2024 show in New York.
snack Bananas, cassava, corn, quinoa, canned palm hearts, canned sardines, chocolate bars, pasta, sauces and condiments are part of the export products presented by local companies at the fair, which they have acquired within the framework of the accession project and funded by the Conrad Hilton Foundation and the University of San Francisco Quito. In addition, the Ecuadorian Federation of Exporters (Fedexpor) and the Ministry of Production, Foreign Trade, Investment and Fisheries (Mpceip) promoted the participation of companies through Pro-Ecuador.
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The project aims to promote the development and socio-economic inclusion of disadvantaged and migrant groups through links with the export sector. These promotions open up new employment opportunities for disadvantaged groups.
Fedexpor Executive President Felipe Ribadeneira explained that participation in the 2024 Summer Specialty Food Show is very important because thanks to these spaces, agricultural products with high added value can be positioned in the North American market.
Concludes participation in the Summer Gourmet within the framework of the Sumarse project, @hiltonfoundFEDEXPOR organized an event accompanied by @ProEcuador_The participating companies visited the office of Family Food Distr.,… pic.twitter.com/oQqwX8Norn
— FedEx (@FedEx) June 27, 2024
“While Ecuador does not have a trade openness with tariff preferences, our products are highly valued in the United States. We hoped that the commercial intent opportunities of the Federation would be realized; these companies were up to the task and we achieved this together with Pro-Ecuador,” he said.
Juan Pablo Cuesta, a pro-Ecuadorian business consultant in New York, said that participating in this summer’s food fair was a great success for the company and the country’s image. In the eleven years of participating in the fair, this was the first time that the Ecuadorian pavilion was located on the main floor of the fair, which gave it greater exposure and traffic at the booths of our companies.
In addition, during the exhibition, the Ministry of Tourism set up a booth and held activities such as Ecuadorian food tasting, Ecuadorian coffee tasting, and product samples displayed by Ecuadorian companies at the exhibition hall.
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As a final event, the Ecuadorian business delegation visited the offices of Family Food Distr., the distributor of Ecuadorian products in the United States, and visited two important supermarkets selling Ecuadorian products: Food Bazaar Supermarket and Super World Fresh, where they were able to get to know Ecuadorian products and learn about trends in packaging, pricing and presentation to adapt export products for the North American market. (Yo)
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