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«I want to win America’s Cup “Give Italy a reason to be proud and I hope to win it with our moral and sporting standards, continuing the path that began more than twenty years ago and which has produced a generation of high-level international sailors able to transmit their expertise to young people and ensure that the skills acquired are passed on”. Red Moon Will cross the starting line in the 37th inaugural race America’s Cup (Barcelona, August 29-October 21) We must keep in mind the words of Patrizio Bertelli to understand the scope of a challenge that goes far beyond the confines of a sporting competition. Red Moon Representing the Italian Sailing Team, this is the only boat that could train millions of professional sailors overnight, ready to discuss foils, cavitation, pitching and diving in the bar. But behind this amazing hull (now flying), there is much more, a complete Italian system and the long-term vision of its patron, who always refuses to take shortcuts and is in no hurry to reach the finish line. As long as you cut it to your standards, it’s fine.
Meetings between America’s Cup Bertelli was inevitable: passionate about sailing and nautical history, a collector of antique and classic boats (which he personally restores and sails in specialized regattas), the President and Executive Director of the Prada Group could not resist the charm of the oldest trophy in the history of sports (than Olympic Games So when he decided to embark on the adventure in 1997, America’s Cup (running the Auckland 2000 edition), no one was surprised. The novelty was the old-fashioned way in which the Prada Challenge was then conducted, individually, without the sponsoring group that accompanied the first Italian event (Azzurra, 1983). It was a solitary undertaking costing 100 million lire, following the memorable challenge of Sir Thomas Lipton, who tried five times between 1899 and 1930 to have his name engraved on the silver “pot” (but never succeeded).
The debut in 2000 was an incredible success, not only in terms of sport (the Italian team reached the final, against New Zealand): the “Silver Bullet” attracted millions of Italians in front of their television sets on an unlikely night in 2000. During the New Zealand Regatta, the thin red line of the boats and crew uniforms (simple in appearance, but made with cutting-edge materials and methods such as nylon and heat welding) became one of the most recognizable symbols in the fashion world. Red Moona new sailing icon. The Auckland edition marks the beginning of a long-term partnership between the two parties Red Moon andAmerica’s Cupwhich continues uninterrupted to this day (only in 2017 Bertelli decided not to participate, in stark contrast to the then defender Oracle).
at the same time,America’s Cup With the sudden change in equipment, it has gone from a slow displacement boat in the 2007 Valencia version to a foiling monohull AC75 2021: a Copernican revolution in just 14 years. Today’s boats (20.7 meters long) are made of carbon, titanium, steel, are able to rise on foils (lateral daggers) and exceed the speed of the intended hydrofoil (over 100 kilometers per hour), and are no longer designed from drawings, but on computers, the result of the brainstorming of designers, engineers, fluid and fluid dynamics experts, mechatronics, sail manufacturers. The team grows, making room for those who know how to manage and program simulators, artificial intelligence, analytical software, telemetry, and the costs rise accordingly. In a very short time, Red Moon It has transformed into a sports club of 140 people that must be managed like a business.
After the 2007 experiment (the first Red Moon Alice and Tim brands appear), for the 2021 challenge, Prada decided to open it to selected partners, internationally recognized as ambassadors of Made in Italy around the world, able not only to support the challenge financially, but also to concretely share its values, message, ethics. Several prestigious companies (mainly Italian) accepted the invitation, attracted by a name that goes beyond sporting achievements (Red Moon More than any other Italian team, it has come very close to lifting the trophy, but it has not yet succeeded), it is still successful because it has achieved a goal that no previous Italian team had ever set out to achieve: creating a legacy, developing over the years a squad of young talent that will not only bring direct benefits to the team, but will also be able to redesign the national map of the sport and help shape future generations.
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