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…while boosting economic activity
Our reporter
Econet Telecom Lesotho (ETL) reaffirms its commitment to promote sports in the country through long-term sponsorship of schoolss’Athletic.
Over the past three years, the telecommunications giant has invested 6 million Lesotho dollars in the Lesotho Institutional Sports Association (LISA) Games, making a significant impact on the country’s youth and economy.
The Games were held at the Lesotho High School in Maseru earlier this month, with 63 schools from across Lesotho competing in 10 different sports including football, netball, basketball and volleyball.
Speaking oflesotho times This week, Econet marketing communications and client agency general manager Puleng ‘Mathabo Masoabi said the intensive three-day event not only showcased young talent but also boosted economic activity and community engagement across the country.
“The LISA Games have proven to be more than just a celebration of sportsmanship and athleticism; it has also become an economic engine that benefits all sectors of the country,” said Ms Masoabi.
Ms Masoabi added that during the Games, hawkers and petty traders did brisk business by selling food, drinks and merchandise to spectators, participants and organisers.
“The influx of customers has significantly increased their income, helped them support their families and contributed to the local economy,” she said.
Additionally, renting the sports fields at Lesotho High School for the Games also injected funds into the institution, ensuring that the facilities are maintained and improved for future use. Ms MasoabiexplainOrganizing LISA GamesreturnTemporary jobs were created for match commissioners, referees and tournament staff.
She added: “We hired bus services to transport students to and from the competition venues, providing jobs for local drivers, their assistants and the transport industry in Lesotho.”
She said the influx of competitors and spectators has led to an increase in demand for catering services and accommodation for visiting teams and officials, benefiting local catering businesses and service providers.
“The awards and cash prizes given to outstanding athletes are far-reaching, and a portion of the prize money can be used to pay for tuition or other educational expenses. This financial support enables young athletes to continue their education while pursuing a career in sports.
“Besides the economic benefits, the LSAF Games also play a vital role in raising Lesotho’s profile on the international sports stage. The winners have just left for Zimbabwe to participateConfederation of Schools Sports Associations of Southern Africa (COSSASA) Ball GamesWe hope that they will be able to represent Lesotho with pride. Their participation will not only bring recognition to the country but also inspire future athletes,” reiterated Ms Masoabi.
She further explained that Econet’s commitment to the LISA Games underscores the company’s broader vision to develop talent, support the local economy and contribute to national development.
“By investing in youth through sports, Econet is promoting healthy lifestyles and teamwork while paving the way for economic growth and international recognition in Lesotho.
“These games have become a beacon of hope, showcasing the power of sport to bring about positive change. As these young athletes continue to excel on the field and in their studies, they are supported by their country and by companies that believe in their potential.
“The LSIF is more than just a sporting event, it is an integral part of Lesotho’s socio-economic fabric, made possible by the generous support of Econet Telecom Lesotho. The benefits of this investment will continue to be felt in the years ahead as the country’s sporting community grows and develops, uniting communities and driving economic development.”
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