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After five years of careful development, Balmain’s Eternity Representing Balmain’s bold entry into fragrance under the creative direction of Olivier Rousteing, the collection features eight unique fragrances, each priced at $300 for men and women, reflecting the spirit of inclusivity and modern luxury that Balmain represents.
A fusion of history and modernity
Olivier RousteingKnown for breathing new life into Balmain through a fusion of rich tradition and innovative vision, he has now extended his transformative touch to the art of smell. Balmain’s Eternity The perfect fusion of historical elements and contemporary style reflects Rousteing’s fashion philosophy, which is a dynamic interaction between the past and the future. The collection includes reinterpretations of iconic Balmain fragrances such as Ivoire and ebonyand innovative new scents, such as Amber Salt and rouge These works are expected to become modern classics.
- Inheritance and Innovation: The collection revisits Balmain’s rich olfactory history while introducing new olfactory narratives, each telling a unique story.
- Craftsmanship and details: Rousteing is involved in the selection and refinement of each fragrance, highlighting Balmain’s commitment to craftsmanship.
Identification by smell
Eternal More than a fragrance collection; it’s an exploration of identity, memory, and self-expression through scent. Each fragrance is designed to evoke a strong sense of place and emotion, connecting personal history to universal stories of the human experience. The notes of each fragrance range from fresh, verdant notes to Vertical Vertical 2.0 To the deep, echoing forest ebonyoffering a sophisticated color palette that appeals to different audiences.
Revolutionary design
The bottle’s innovative design pays homage to the 1946 Balmain perfume bottle, embodying elegance and attention to detail. However, these new designs incorporate modern elements such as geometric shapes and bold colors to resonate with contemporary aesthetics. The bottle’s tactile experience combines with its visual impact to reinforce Balmain’s luxury and craftsmanship.
Expand your horizons
roll out Eternal This marks Balmain’s ambitious entry into the beauty industry, heralding a future where fashion and perfume merge. Rousteing’s vision for the collection is closely tied to his philosophy of fashion – that beauty can enhance personal style and expression. This strategic move not only diversifies Balmain’s portfolio, but also consolidates its position in the global luxury market.
Global Reach: Initially available online and in select boutiques, the collection aims to connect with Balmain’s global audience, offering a new form of expression that complements their existing relationship with the brand.
in conclusion
In the launch Balmain’s EternityOlivier Rousteing has not only created a collection of fragrances, he has crafted an olfactory narrative that continues the Balmain legacy into the future. The collection is a testament to the power of fragrance to convey identity and emotion, bridging the gap between the tangible and the ethereal, the historical and the contemporary. As Balmain continues to innovate and expand, it is not only at the forefront of fashion, but now also of the art of perfumery.
To learn more about the collection and Balmain Beauty’s transformational journey, visit www.balmainbeauty.com And follow social media @BalmainBeauty.
Posts Olivier Rousteing Makes His Balmain Beauty Show Debut First appeared in Daily Profile.
Posts Olivier Rousteing Makes His Balmain Beauty Show Debut First appeared in Daily Profile.
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