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Countdown to car advertising regulatory verification

Broadcast United News Desk
Countdown to car advertising regulatory verification

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Omar Bolat, the secretary of the Ministry of Commerce, pointed out that with the implementation of the regulations on verifying advertisements in the automotive industry after real estate, dealers without authorization certificates will not be able to post advertisements, and said, “Only businesses with used cars can post advertisements. Authorization is obtained by obtaining a motor vehicle transaction authorization certificate.”

The Electronic Inventory Verification System (EIdS) established by the Ministry of Commerce will be put into operation on September 15 and will be applied to real estate transactions.

To prevent consumers from being victimized and citizens from facing price manipulation due to false advertising, a “verified ads” rule will be introduced which will come into effect for car ads soon after housing launches.

Commerce Secretary Bollaert provided information on the regulation, which will also be implemented in the automotive industry.

Bolat said that citizens who want to place ads on the platform will be directed to EIDS, “and thanks to the system integration, after verifying to whom the vehicle to which the ad relates belongs, it will be possible to place the ad.” Or to place the ad to the first and second degree blood relatives or spouse of that person.

Bolat pointed out that if a vehicle wants to be advertised through a dealer, the dealer must have a certificate of authorization, and said that “dealers with a certificate of authorization will obtain authorization from the owner of the vehicle to which the advertisement is based before publishing the advertisement” through EIDS. With the implementation of the application in the automotive field, only used car transactions will be issued with a certificate of authorization. “The certificate of authorization will not be able to publish advertisements,” he said.

Fine of 23 million liras for unauthorized businesses

Bolat said that the ministry has so far imposed administrative fines of around 23 million liras on businesses found to be operating in the automotive sector without obtaining a certificate of authorization, and that through this regulation they aim to prevent speculative price increases through false or misleading advertising.

Minister Bolat also presented information on regulations and inspections carried out so far in the automotive market.

Pointing out that in addition to the macroeconomic measures taken to eliminate the increase in used car sales prices caused by the imbalance between supply and demand in the motor vehicle market, the ministry also immediately implemented the necessary regulations. Bolat said that the ministry immediately implemented the necessary regulations, namely the “6,000 kilometers in 6 months” rule, and has so far imposed fines of about 52 million liras in the scope of marketing and sales restrictions.

Bolat also reminded that restrictions on the marketing of used motor vehicles through advertising at prices higher than the current selling price suggested by the manufacturer or dealer will be imposed on violators with a fine of about 90 million liras.

Inspection will continue

Bolat said that authorized dealers who deal in transactions of first registered motor vehicles are prohibited from engaging in activities that make it difficult for consumers to obtain their first registered motor vehicles. “So far, administrative fines of about 294 million liras have been imposed. Authorized dealers who violate the regulations within the scope of hoarding are punished by revoking their authorization certificates for second-hand car transactions and prohibiting them from engaging in second-hand car transactions for a period of one year,” he said.

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