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The road ahead
Although China’s video game industry was underdeveloped when iconic consoles like the Nintendo 64 and the first PlayStation were released, games like Black Myth: Wukong and Genshin Impact show that the country’s video game industry is catching up quickly.
But many challenges remain, the first of which is the Chinese government’s existing and proposed gambling restrictions.
Game Science has also faced accusations of gender discrimination, like other companies in China’s tech and gaming sectors, as well as in Western industries.
Additionally, rising living costs meant gamers no longer had as much discretionary money as they once did. Investors pulled out, and thousands of industry employees were laid off.
Chinese developers seem to be catching up fast during these uncertain times. The upcoming Windbound Crossing from another Chinese company, Everstone Studio, is another historical, story-focused game that is making waves. More games like this targeting Western gamers will mean more competition for Western developers.
There’s a famous quote that says “China is a sleeping lion” (or giant, or dragon, depending on which version you hear). This quote is often attributed to Napoleon Bonaparte, although experts believe he probably never said it.
But Chinese leader Xi Jinping said so in 2014, describing his country as a “lion of peace.” Soon, gamers around the world will hear its roar.
Jacqueline Burgess is a lecturer in international business at the University of the Sunshine Coast. First appearance In conversation.
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