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Criticism Silvio Santos At the time of his death, they had an elitist tendency and a general need on the part of some exponents of the social network to act as a bulwark of morality and democracy. Anyone who follows politics knows that the moderator maintained friendly relations with dictators, but also with all the presidents of the new republic. To emphasize this aspect of his biography, without adding any arguments, as if it were greater than his role in the history of national communications, would only reveal vanity and a deep contempt for the public’s emotional memory.
The posts and texts circulating on the web, full of indignation about the tribute to Silvio Santos, deny the value and importance of the relationship between speaker and audience, reinforce negative stereotypes of poor audiences and dehumanize the life experiences that shape the identity of millions of Brazilians. Like it or not, all this is more important than the long-standing issues of relationship with the dictatorship and disconnection from social norms in today’s world, which show the sexism, racism and homophobia of Silvio Santos. Everyone knows this, not everyone is bothered, just look at the audience of their shows over the decades.
Anyone who regularly uses social media can get the false impression that their little universe can act as a thermometer to gauge people’s emotions on a particular subject. According to my bubble, Silvio Santos will be remembered more for his political stances than his legacy as a communicator.
But since leaving the former Twitter, may the devil rest in peace, I prefer to rely on “data people”. In conversations with the caretaker (actually the councillor of my street), in conversations with taxi drivers and app drivers, but mainly in statistics from Dona Graça, the nearby tailor. According to them, Silvio Santos is a genius, the greatest TV presenter and a great communicator.
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