Kikos Fit launches new solution for corporate wellbeing

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The fitness platform now offers a corporate zone, providing businesses with training programs, group challenges and customized actions to promote healthy habits, increase productivity and retain talent.

The physical and mental health of employees is becoming a top priority for companies. Sedentary lifestyles and illnesses caused by high stress levels can cause serious problems for the performance of individuals and the entire organization. Workplace 2023: A global workforce perspectiveIn a report compiled by the ADP Research Institute, 67% of Brazilian employees complained that stress directly affects their performance, while 31% believe that mental health is a decisive factor affecting their work efficiency.

Divulgação Kikos Fit / DINO — Photo: Kikos Fit Disclosure / DINO

According to statistics, lack of employee engagement in companies results in $8.8 trillion in wasted productivity each year. The State of the Global Workplace: 2023 Report, produced by the Gallup Research Institute. Against this backdrop, and recognizing that businesses are made of people, some companies have taken steps to implement concerted actions aimed at safeguarding the health and well-being of their employees.

The results are remarkable. Research from the University of California shows that happy employees are 31% more productive, three times more creative, and generate 37% more sales.2024 ROI on well-beingA study conducted by Wellhub showed that 93% of HR leaders noticed a reduction in health benefits costs after implementing a wellness program.

To meet this growing demand, Kikos FitnessThe Kikos Fitness Store training app now offers gamified and customized digital solutions.

With more than 40 different modes covering physical activity, mental health, theoretical content and motivational courses, the Kikos Fit app has more than 450,000 registered users and has remained one of the top scoring apps in fitness assessments since its launch. The Health Store app presents this aspect to the market: it becomes a partner tool for businesses.

What the app offers

Tailored content: Courses and training taught by professionals specialising in different areas of health and wellbeing, and designed for different situations, levels and goals.

Goal Setting: Company employees can set weekly or monthly goals to stay consistent throughout the process.

Activity Monitoring: Courses attended, trainings conducted, and challenges completed are logged for employee and company monitoring via the admin portal.

Gamification and team building: Connect with other members of your company through challenges, corporate rankings, and sharing achievements to motivate each other.

Custom Actions: Apply your company’s visual identity within a personalized app and communicate with member-specific messaging.

Jessica Rosario, Marketing Analyst at Grupo Auriemo, one of the first companies to adopt the new solution, recounted her experience using the new feature. The real challenge Working with employees to set engagement goals, physical goals, and give out prizes. This experience has been very positive! Through this healthy competition, employees can get to know each other, connect with each other, and help each other. It’s also really cool to see everyone’s evolution. Healthy habits help shape a healthy and strong mindset, which directly affects people’s productivity, Positive impact on the company. That’s remarkable: people are more willing and happier!” the analyst said.

The Kikos Fit training platform was launched to the public in 2021. Kikos Fitnessa Brazilian company that has been operating in the fitness equipment market for 35 years. Kikos is responsible for equipping the reality show gyms Brazilian Big Brother Egypt farmin its latest version.

“Promoting corporate well-being is a strategic differentiator. Companies that invest in the health of their employees, their most important asset, experience positive outcomes. We identified this need in the market and developed a new enterprise model for personalized apps. We believe that the main sectors interested in this experience and transformation are HR and Marketing,” said Marcelo Abdo, CEO of Kikos Fit and Triathlete.

The Kikos Fit app is also known for offering workouts from celebrities such as presenter and triathlete Daniella Cicarelli, former football player Zé Roberto and celebrity personal trainer Marcio Lui. There is also special content for pregnant women, children and the elderly.

The application can be downloaded at Official Website or in the Google Play Store and App Store. You can directly visit here Through your mobile phone.