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one Victor Quiros He likes the house diagonally opposite the school Rooseveltin front of the square of the same name San Pedro de Montes de Oca. The building was built in the 1940s by a resident of European descent.
From the moment he saw it, he knew it was the ideal place. He installed Roosevelt House: Cafe and Galleryproviding pastries and branded coffee Artistic Heightproviding lunch for employees of entities and companies in the region and hosting exhibitions of paintings and sculptures by national artists, including their own.
It is a Triple Bet: Restore old buildings, develop a profitable business taking advantage of the growing market for premium coffee consumption, and stimulate real public interest in the arts.
“We have emerging artists, established artists and master artists coming in,” Victor said.
In Costa Rica, following the second wave of growth 24 years ago as coffee consumption expanded, driving coffee consumption and establishments dedicated to quality coffee, Britt Cafe and coffee shops supported by the brand.
The new wave comes from diverse brands from the following sectors: saint It has received help from different international chains and cafes (Sarbucks, Juan Valdez, Dunkin’) as well as local chains and cafes. Even the trading company Cemaco announced the opening of its first customer-oriented cafeteria at the Rohrmoser headquarters.
A recent study by the company Unimo Research shows that coffee is the favorite beverage of Costa Rican consumers at different times of the day.
From art to coffee
Víctor has been devoted to art since a very young age and became a fine artist 25 years ago.
It comes from Heaven. At school and university I drew. He first drew portraits of his companions in pencil and pen, and later in oils. All self-taught. He continued.
He studied painting in some courses offered by the school Polytechnic Institute of Costa Rica exist Carthage City House.
From a young age, he devoted himself to helping the economy and his family’s business ventures. OremunoThe money is used to pay for art classes and materials.
They are grandfather Raul （Quebec) and his Father Victor （qdep) They have run a bar for many years pool In Oremuno. Your brother Pablo besides Bakery In front of the Max Peralta Hospital in Cartago. “I never thought I would do this,” Victor said.
| Important data |
|---|
| Company: Casa Roosevelt: Cafe and Gallery. |
| Founder: Victor Quiros. |
| Date of establishment: 2022. |
| Location: Roosevelt Community, San Pedro de Montes de Oca. |
| Collaborators: Five, soon to be two. |
| Service: A fusion of art and cuisine. |
| Menu: Buffet restaurant, pastry menu, breakfast and lunch with traditional and typical dishes. |
| Market Niche: Officers and employees of nearby banks, buildings, and offices; teachers, administrators, and university students. |
| Working hours: Monday to Friday 10:00 am to 7:00 pm, Saturday and Sunday until 6:00 pm |
Victor devoted himself to art this year. 2000. Survived by Ministry of Culture and help family businesses. 2012 He began to reap the fruits and live off his creation.
He has participated in different national and international events, fairs and art exhibitions. Barcelona In a traveling exhibition held in several town halls and in the outdoor cultural center called Ciudad Condal.
He exhibited twice in 2016 and 2019 ManhattanNew York. I am preparing another exhibition in 2020 New Yorkbut the pandemic has frustrated him.
At first he tended to landscape yes portrait. It then expanded and focused on sculptureLikewise, he was worried that he would be Barista“As a therapy,” he admitted.
He started preparing coffee professionally. That was two years before the pandemic. One thing led to another.
He met coffee producers from Los Santos; in particular TarrazHis idea was to create and market a brand: Artistic Height. It started in 2020, when art sales stopped.
Each coffee packaging Grain or ground has streaks where it is exposed A work of art. He started with his own.
He then invited other artists, such as Lead Astorga, Adrian Gomez yes Ricardo JimenezEtc. Change it every two or three months.
The project was initiated in collaboration with partners, Martha AguilarThey exhibited it at the annual exhibition organized by the association National Association of Sculptorsmanufactured in Old Solera Pharmacist2021.
The coffee first became available on social networks and received a lot of media attention. It is currently sold at the same Roosevelt Cafeteria, located in Market 84 (Located in several shopping centers such as Multiplaza Escazú, Oxígeno, Lincoln and Tamarindo). Marta continued with the project. They went through several other screenings before the market screening.
Marta and Victor have government support University Entrepreneurship Agency (Auge)They were also awarded $12,000 in seed funding from the Development Bank. The idea continued to evolve.
Cafeteria
The coffee branding experience gave way to another project: the coffee shop. Victor threw himself into it. This forced him to put the coffee branding project on hold.
Coffee Sales High quality Art heights kept increasing. So they created a Coffee Bar Go to different places to taste FOOD In coffee.
They went to museums. They attended art openings. That’s when they saw house near roosevelt.
Our immediate idea was to create a place where customers could enjoy a good cup of coffee and a varied menu. The house had been abandoned for five years.
Victor fell in love with the brick house. He also considered turning it into an art space. And not just his.
From the beginning I knew I was actually violating a local taboo. In other countries, old houses and buildings are utilized and given a second life as attractive hotels, accommodations, restaurants and cafes. In Costa Rica, this rarely happens.
He went to the branch National Bank There, they analyzed the project and took a very special step: they provided financing for a small business, although it had no real security. It’s all or nothing.
He spent months cleaning, washing walls and floors, painting and renovating the old house, turning it into a cafeteria with different spaces.
Apart from Kocinacounters and Main Roomseveral rooms were arranged as Sarath A place diners will enjoy group They will do MeetingHe also set up his own studio in one of them.
The walls of the old house no longer have family photos of the former residents hanging on them. Painting ExhibitionHe installed columns in the corridor to display his work. sculpture or those in Astorga. Every two months there is a new exhibition, featuring both established and emerging artists.
The cafeteria opened in March 27, 2023The tradition of Roosevelt art exhibitions was revived and continued at the Sports Plaza until 2007.
It immediately attracted the public in the area, including teachers and university students. Depending on demand, the menu varies and includes Married Lunch time, although he always kept Traditional Foodstarting with a galloping horse for breakfast.
Some customers gradually realize Remote workas in Coworking.
The requests from customers, delighted with the place, did not stop and Victor outlined different airplane He has already secured financing to convert the old garage into a terrace overlooking Roosevelt Plaza. The attic has yet to be renovated.
However, the main step is to become the master of the house. That’s it. His bet is to consolidate the cafeteria.
They proposed opening similar cafes elsewhere, but Victor said he would rather focus on this one and extend the hours he serves customers in the evening.
The purpose is to obtain Certificate of Interest in Culture and Tourism There is even a seal Essential Costa Rica Go Playawarded by the Costa Rican Tourism Institute (ICT) and the Foreign Trade Promotion Agency (Procomer), respectively.
He surpassed the break-even point long ago, so now he can focus on his projects, his creations, the clown sculptures and the cafeteria in the old house in Sampedrina.
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