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It is understood the company’s executive team will discuss the matter.
The decision comes amid a furious reaction to last Wednesday’s ad, in which Hobson vowed the foreshore and seabed must be “restored to public ownership”. The campaign comes as the government moves to amend section 58 of the Marine and Coastal Area Act.
Te Pāti Māori announced in a statement on Friday that it would no longer be associated with New Zealand Herald Journalists were furious over the ad and Hobson’s Oath’s “disgusting attack”.
“this New Zealand Herald “They are being bought off by a well-resourced anti-Māori group. They are promoting misinformation on the front page in order to profit from the anti-Māori agenda being pushed by this government,” the co-leader said. David Waititi.
He said the ad was full of “deceptive” misinformation designed to stoke resentment against Maori.
In a statement to supporters Monday afternoon, Brash said the response to the ad has been “overwhelming.”
“Publicly, prominent Maori have loudly accused the Hobson Pledge of being misguided, racist, hateful and more. Privately, our inboxes have been flooded with death threats the likes of which we have never seen before…
“Our opponents seem to be angry not because we said something false, but because we published true information that they did not want to be widely understood. Whatever your position on customary rights to the foreshore and seabed, it should not be a bad thing for New Zealanders to have more information about it.”
Brash told The Herald This evening he was “very disappointed” with NZME’s latest decision and would offer advice to supporters.
Earlier, Te Pāti Māori co-leader Debbie Ngareva-Parker Require The Herald and NZME, and called on it to review advertising standards “including developing a robust plan to protect tangata whenua and a process to check the accuracy of advertising”.
“This is not about the Hobson Oath. Their racism is well known. This is about the integrity of the media and their moral obligation to the Indigenous people of this land,” she said.
Meanwhile, Waatea News said it would cut ties with New Zealand Herald.
“Having reviewed the material published last week, I cannot and will not in good conscience accept The Herald The decision to accept a fee for an ad that was full of misinformation and essentially drove a wedge between Māori and non-Māori was a mistake,” said interim general manager Matthew Tucky Said in a statement.
In response, an NZME spokesperson reiterated to Media Insider that the company was reviewing its policies and processes around advocacy advertising.
Contributing Editor Shayne Currie is one of New Zealand’s most experienced senior journalists and media leaders. He has held executive and senior editorial positions at NZME, including editor-in-chief, New Zealand Herald Edit and Sunday Herald Editor, and holds a small stake in NZME.
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