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Paul B. Scott, Chairman of General Damage, said, “General Damage is more than an insurance company. We provide insurance to protect the things our customers care about most. I believe we set the standard for innovation and creativity in the delivery of insurance services.”
“This award is a testament to the ingenuity and vision of the team who have worked so hard to achieve it and further reinforces the credibility of our ongoing efforts to consistently deliver world-class, innovative insurance solutions to all our clients.”
The Addy Awards is a highly anticipated annual event that celebrates and rewards creative excellence in the field of advertising art, recognizing the work of professionals and students. The “Undo It” campaign, executed and submitted by Advertising and Marketing Ja. Limited (AdMark), won awards in the Sound Design, Integrated Campaign and Branded Content (Non-Broadcast) categories.
Arnold J Foote, CEO of AdMark, recalls being involved in the General Emergency rebranding campaign as a very interesting experience.
“It’s been so much fun,” he said. “First of all, their team is amazing. They trust us to deliver the message that reassures the insurance companies. If something happens, they’ll definitely help get it back on track, just like they’re ‘undoing it.’ ”
The winners are selected after rigorous evaluation and scoring by a jury of experienced advertising and creative professionals. The Addy Gold Award is given to the highest level of creative excellence, while the Addy Silver Award recognizes outstanding and worthy work. The number of awards in each category is determined by the judges based on the relative quality of the work in that category.
About the American Advertising Awards:
The American Advertising Awards is the largest and most representative competition in the advertising industry, attracting more than 40,000 local AAF clubs (advertising clubs) entries each year. The mission of the American Advertising Awards competition is to recognize and reward creative excellence in the field of advertising art.
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