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What was the childhood of Jessica Silva, former Benfica player and national team player, like? What events marked the adolescence of former coach Pedro Martins? Playing at Home is the new show of SportTV that premieres at the weekend and every two weeks takes viewers into the lives of national sports icons.
In partnership with ESC Online, the program opens the doors to the homes of players, coaches and other sports personalities to show the nation the origins of their idols. The channel revealed: “Jogar em Casa is an interview program, supported by the sponsoring brand ESC Online, that will highlight players, former players, coaches and other outstanding figures in the national sports world.”
“We are constantly trying to find new ways to bring fans closer to their idols. This is another step in a long journey to offer exclusive content and experiences that all football fans want to have,” explained Nuno Ferreira Pires, CEO of SportV.
In each of the 25-minute episodes it will be possible to make a real “time travel” through the childhood of the protagonists, who are the first three guests Jessica Silva (SL Benfica and Seleção player), Ukra (former Rio Ave player) and Pedro Martins (former -football player and coach).
For ESC Online, joining this project made perfect sense. “We are sure that it will be a success and we believe that this format will offer a unique and engaging experience to all sports fans, which is completely in line with our mission and positioning in the entertainment sector”, emphasizes Bruno Serra, Marketing Director of ESC Online, that the show aims to reveal “the unknown side of national sports figures that we admire so much, what brings them away from the spotlight and into places that are special to them”.
Debut Play at homeThe show, which will be broadcast exclusively on SportTV+ on the 13th, marks a new chapter in the programming, “offering the Portuguese an authentic and emotional experience”, said Nuno Ferreira Pires, adding that the show is designed to be “more than just a football show” https://www.sapo.pt/noticias/desporto/artigos/. “Our goal is to bring fans closer to their idols, showing the human and personal side of sports figures. In the line-up, we start with the Rua. of Childhood, we go to the Primary Schools and end up at the First Clubs, where we explore the guest’s hometown in the company of the Mayor or other popular personalities, tasting the local gastronomy and visiting tourist sites and attractions”, he also said. .
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