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According to the latest research from Kaspersky, artificial intelligence is becoming a new member of society (www.Kaspersky.co.za) survey, titled “Excitement, superstition and deep insecurity: how consumers around the world are engaging with the digital world” (https://apo-opa.co/3WRj99J). The study also found that AI is now taking on new roles in areas where it can succeed and gain human trust.
According to statistics from Similarweb (https://apo-opa.co/46WpO7u), ChatGPT, one of the most popular chatbots in the world, received 153 million visits in the first month after its launch in November 2022, and reached a peak of 2 billion visits in April 2024. Given the rapid development of artificial intelligence, Kaspersky conducted an in-depth study to explore the current level of trust in artificial intelligence. The study examined the roles of artificial intelligence from workplace management positions to assisting in major life decisions.
According to the study, respondents see AI as both a team member and manager at work – 34% of respondents globally believe AI can be a fairer boss than humans due to its impartiality. For respondents from the Middle East, Turkey and Africa (META) region, that figure is 40%. In South Africa, it’s 42%.
Another area where AI can play a positive role is education. 47% of respondents globally, 60% in the META region and 68% in South Africa foresee a time in the near future when children will be taught through virtual experiences and the metaverse.
Half (50%) of consumers worldwide, 53% in the META region and 64% in South Africa believe that AI has become an integral part of their lives, with 43%, 46% and 52% respectively expressing a positive view that AI will bring many exciting opportunities and improve everyone’s future. A large portion of respondents acknowledged AI’s capabilities in the creative field – 62% globally, 59% in the META region and 53% in South Africa believe that AI is a reliable creator of works of art.
AI can also be seen as a reliable partner and assistant in daily life. More than half of respondents globally (57%), META region (67%) and South Africans (60%) want to use AI to manage their daily lives more efficiently.
48% of respondents globally, 60% in the META region and 56% in South Africa are ready to use an AI chatbot for online conversations – 31%, 38% and 33% respectively would use it to help them find a suitable partner on dating apps. In fact, 48% of respondents globally, 58% in the META region and 63% in South Africa believe that relationships will change due to the influence of AI if virtual characters begin to replace real-life partners.
“We are seeing AI increasingly become a valuable tool to help people in a variety of different areas. Beyond traditional applications such as processing and analyzing data, AI is being given more interesting personal roles, including relationships, education and work. As AI technologies continue to advance, their potential to drive innovation and improve the human experience will become even greater. However, this progress also brings unexpected risks and complex threats, from overdependence (too much trust in AI’s suggestions) to AI-generated phishing, deepfakes and identity theft. These are challenges that we need to address on multiple levels,” commented Vladislav Tushkanov (photo), Manager of Kaspersky’s Machine Learning Technologies Research Group.
To protect users from AI-driven threats, Kaspersky recommends:
Install a trusted cybersecurity solution (https://apo-opa.co/3yU026X) can provide protection against AI-enhanced phishing by detecting malicious pages and blocking interaction with them. Such solutions will help identify and block fraudulent emails and websites designed to steal personal information.
To counter the risks posed by deepfakes, it is wise to avoid immediately trusting requests for data or money, even if they appear to come from friends, family, or colleagues. Verifying the authenticity of the request through other methods of communication is a wise step.
Use an online privacy checker (https://apo-opa.co/3AtvdGX) is essential to adjusting privacy settings to limit the risk of AI-enhanced identity theft. This approach minimizes the amount of personal information accessible online, making it more difficult for threat actors to exploit personal data.
The full Kaspersky report, “Excitement, superstition and huge insecurity – how consumers around the world engage with the digital world”, is available at the following link:https://apo-opa.co/3WRj99J).
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