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Wizz Air Holdings Plc is considering issuing another series of annual passes for unlimited flights, after the first 10,000 sold out in 48 hours, Bloomberg News reported. The Hungarian airline is “still evaluating the option of launching another series” of passes. Fly as you wish Prices start at 499 euros ($556), a spokesman said. The offer, announced on Aug. 13, brought the airline 5 million euros in revenue during a disappointing summer season.
Annual profit lower than expected
The promotion is a big plus for Wizz, which has already Lowering annual profit forecast Some Airbus SE A321 planes were grounded due to engine problems. Other European airlines also cut their profit forecasts as airfares fell sharply this summer.
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The 12-month program has some restrictions, including that flights can only be booked three days before departure and a mandatory booking fee of €10 per flight booked. Baggage and seat selection are not included in the pass.
Ryanair attacks: ‘Marketing scam’
Michael O’Leary, chief executive of arch-rival Ryanair Holdings Plc, described Wizz’s offer as a “marketing scam” in an interview with Newstalk, saying there would be no seats on planes if customers could only book three days before their flight.
Yvonne Moynihan, Wizz’s chief corporate and ESG officer, told another Newstalk show that O’Leary’s comments were “not only inflammatory but inaccurate”.
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