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The use of “tracker” third-party cookies for online advertising is outdated, but what will replace it?
Most browsers no longer use cookies, which help advertisers track Internet users’ activities.
While to many people, “third-party cookies” may sound like a less-than-wholesome afternoon snack, anyone who has worked in online advertising over the past two decades should be very familiar with the phenomenon.
If you don’t know, here’s a simple explanation.
Cookies are pieces of code that
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