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Thank you for visiting the DRTV Media Blog for the latest updates on the cost of informational advertising airtime. Our phones are ringing off the hook every day with marketers seeking direct conversations and messages on TV and radio shows.We have been helping entrepreneurs, large enterprise clients and product developers for nearly 20 years. So, let’s talk about Direct Response TV and DR Radio. Short Format TV or DRTV:
It’s the same story every year. Rates fall in the first quarter, and it’s easy to liquidate. There are a lot of opportunities. Television ratings are at their highest level of the year (think weather). Then interest rates slowly start to rise. Interest rates always rise in the second quarter because of the spring and summer activity. Now I know you think the economy is bad – but you can’t sell anything unless you advertise. Look at the financial news – the media conglomerates are making money! Long-form TV ad:
Many marketers think this format is outdated – but smart people think otherwise! Many companies with great products that are suitable for long-form TV want to test the waters with short-form TV to see if the investment is worth it. This is not the wisest strategy either. I suggest you change the channel late at night or on Saturday and Sunday mornings. You will find that the format is active and many great products are being introduced, explained, promoted and sold. So what will happen to the rates? Long-form TV ad rates remain the same!There are a lot of opportunities here, and with a smart media buyer, you can make money with your product. Remember – the more you talk, the more you sell! Short Form Direct Response Broadcasts:
This format is great for soft offers, dietary supplements, and lead generation.With good inbound telemarketing you can convert a soft offer lead into a $400 sale! We know because we’re doing it! The key to DR radio is finding low-priced leftover time. It’s a lot of work, but it’s worth it for the client. For example, if a station is selling “retail” time for $150.00 a minute – we expect to pay $25-40 per ad spot. If a national radio network is selling their show for $1000.00 a minute, we expect to pay $200.00! Long-Form Direct Response Radio:
The more you talk, the more you sell! We have been explaining this for nearly 20 years and the smart customers make money! This is a difficult format to buy into because stations like to do long-term deals. But savvy media buyers know that products must be tested for one to two weeks at a time.We call it direct response for a reason. How much do these time slots cost? Anywhere from $25 to $2,500 per half hour. If your product doesn’t require a visual presentation or can be adapted to a talk show format, try long-form radio. Thanks again for visiting, as you can see, this blog is more than just DRTV media. I have been involved in media buying, negotiation, planning and research for over 30 years and I am happy to share my knowledge and experience with all who are interested.
It’s the same story every year. Rates fall in the first quarter, and it’s easy to liquidate. There are a lot of opportunities. Television ratings are at their highest level of the year (think weather). Then interest rates slowly start to rise. Interest rates always rise in the second quarter because of the spring and summer activity. Now I know you think the economy is bad – but you can’t sell anything unless you advertise. Look at the financial news – the media conglomerates are making money! Long-form TV ad:
Many marketers think this format is outdated – but smart people think otherwise! Many companies with great products that are suitable for long-form TV want to test the waters with short-form TV to see if the investment is worth it. This is not the wisest strategy either. I suggest you change the channel late at night or on Saturday and Sunday mornings. You will find that the format is active and many great products are being introduced, explained, promoted and sold. So what will happen to the rates? Long-form TV ad rates remain the same!There are a lot of opportunities here, and with a smart media buyer, you can make money with your product. Remember – the more you talk, the more you sell! Short Form Direct Response Broadcasts:
This format is great for soft offers, dietary supplements, and lead generation.With good inbound telemarketing you can convert a soft offer lead into a $400 sale! We know because we’re doing it! The key to DR radio is finding low-priced leftover time. It’s a lot of work, but it’s worth it for the client. For example, if a station is selling “retail” time for $150.00 a minute – we expect to pay $25-40 per ad spot. If a national radio network is selling their show for $1000.00 a minute, we expect to pay $200.00! Long-Form Direct Response Radio:
The more you talk, the more you sell! We have been explaining this for nearly 20 years and the smart customers make money! This is a difficult format to buy into because stations like to do long-term deals. But savvy media buyers know that products must be tested for one to two weeks at a time.We call it direct response for a reason. How much do these time slots cost? Anywhere from $25 to $2,500 per half hour. If your product doesn’t require a visual presentation or can be adapted to a talk show format, try long-form radio. Thanks again for visiting, as you can see, this blog is more than just DRTV media. I have been involved in media buying, negotiation, planning and research for over 30 years and I am happy to share my knowledge and experience with all who are interested.
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