Tortillas in CDMX modernize payments with digital platform

In an effort to modernize traditional commerce, tortilla shops in Mexico City have begun accepting digital payments. The initiative, led by the National Tortilla Council (CNT) in partnership with popular finance association Finsus, aims to increase the efficiency and financial security of these businesses.

Since July 4, 2024, about 18,000 taco shops in the capital have implemented a system that allows credit and debit card payments and transfers through the CoDi and Dimo ​​digital platforms. These platforms allow payments through QR codes and mobile phone numbers.

This shift not only facilitates the payment process for customers, who no longer need to carry cash, but also allows the tortilla shop to receive payments for services such as electricity and phone bills, becoming a local convenience center.

Management of trading and investment opportunities

The CNT x Finsus digital platform application will enable owners to manage their transactions efficiently and securely, in addition to providing them with access to investment products and accounts with attractive returns.

The digitization of tortilla shops is aimed at improving financial inclusion in an industry that has traditionally operated in cash, which has limited its economic growth. The measure is expected to not only attract more customers but also increase the income of these business owners, who will now be able to invest the revenue generated from digital payments and additional services.

Expansion and the future of the tortilla industry

This move is just the beginning of a transformation that could expand to more than 130,000 taco shops across the country, leading to greater formalization and modernization of Mexico’s taco industry.

R of N The implementation of digital payments in tortilla shops in Mexico City is part of an effort to achieve financial inclusion and modernize traditional businesses. The National Tortilla Commission (CNT) said that this measure could encourage greater transparency in transactions and contribute to the formalization of the Mexican economy. Using platforms such as CoDi (Digital Collection), developed by the Bank of Mexico, transfers can be made instantly and securely without additional fees to users, which is an important advantage for small businesses seeking to reduce transaction costs. Dimo, on the other hand, is a private initiative that aims to make digital payment solutions available to all industries. As for Finsus, it is a popular financial association (SOFIPO) that provides financial services to sectors with limited traditional banking. Its collaboration with the CNT not only promotes the adoption of financial technologies in the tortilla industry, but also provides investment products that can bring additional returns to tortilla factory owners. These SOFIPOs are regulated by the National Banking and Securities Commission (CNBV), providing users with a certain degree of security and confidence.