Tips for Building Your Own Brand (Dr. Deng Shuming) – EJ Tech

This articleauthorDeng ShumingVisiting professor of Computer Science Department, Faculty of Engineering, Geography Department, Faculty of Social Sciences and School of Architecture, University of Hong Kong, and writes columns for Hong Kong Economic Journal“Kami Shingo”.

In recent years, fierce competition among startups has led to the rise of Elevator Pitch. This refers to marketing and lobbying in an elevator or while waiting for an elevator. If one day you meet a potential customer or investor in an elevator, how can you use 30 seconds to two minutes to make him interested in your product, or even willing to buy or invest? Based on the experience shared online, the key to successful elevator marketing includes the following four steps:

1. Pre-research: Understand the type of audience and manage the expectations of the target customer group

Are the audience professional peers in the same field? Or professionals in other fields? The type of audience will affect the content of your speech and the choice of words. Secondly, what do you hope the other party will do after listening to your introduction? Know your profession? Have cooperation opportunities? Or investment?

2. Planning: Writing a Speech

You need to be able to use only one sentence to attract the audience’s interest, then bring out the problem and solution, and then explain why your solution is feasible. After clarifying the above issues, we can start writing the speech.

3. Practice: Take the time to perfect your speech

Whether it is 30 seconds or two minutes, when facing different audiences, you must be able to fluently explain the key points at any time to capture the hearts of the audience.

4. Follow up: Communicate via email or other apps

Remind them of the occasion when you met, thank them for connecting with you, and express your hope for continued contact and follow-up.

In fact, compared to the elevator pitch that grabs the audience’s attention within 30 seconds, applying for a job position may be even more challenging. A survey shows that the HR department generally only spends 7.5 seconds reading a job application. How can you make your resume stand out and make the other party interested in an interview? I have some suggestions for this:

1. Be concise and not redundant

Don’t list your extracurricular activities unless they were international competitions at the Olympic level; and as you work longer, actual experience will be more important than education or school activities.

2. Save on tricks

The layout should be clean and concise, in line with industry requirements, the fonts should also be commonly used in the workplace, and should be condensed as much as possible within one page.

3. Be careful of typos

Take the time to read it several times to make sure the content is as good as possible and avoid typos.

4. Understand the other party

For different organizations, tailor appropriate content to highlight personal strengths, rather than introducing your experience in a stereotyped, straightforward manner.

I was born with talent and I have to use it. During the job search, similar to the elevator pitch, you should introduce yourself through resume, cover letter and interview to build your own brand. This is a basic skill that all graduates, job seekers or start-ups must hone.

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