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Threads has implemented new network analytics and data metrics features, allowing users to access information about their posts, such as the number of views and replies and their followers, in addition to adding a new option to store up to 100 drafts indefinitely.
The Meta-owned social network shared its intention to improve the social networking experience by helping users understand the performance of their content and simplifying the post-planning process.
In this sense, Threads announced new tools for measuring audience, which will show specific information about the content, including the number of views, replies, how many times the post was shared and how many times it was cited.
Likewise, users can also access metrics about the account’s followers, which include data such as demographics, age, gender, and even location. Additionally, data related to people who have interacted with the account but are not followers is also displayed.
In this way, Meta aims to help content creators and companies determine issues such as which content has the greatest impact on their audiences, as well as better tailor future publications based on the recorded data.
As the company explains in a statement on its website, these features are particularly focused on creators and companies that use Threads to improve connections with new and existing audiences. As a result, all of this analytics data will be displayed on a new information page that can be accessed in the app’s options menu.
Schedule Posts
Following this, Threads has also announced that from now on, it will allow users to create multiple draft posts. Specifically, it will allow you to store up to 100 drafts indefinitely.
In this way, users will be able to write and save posts on the social network as needed, to edit them later or store and share them at any time.
Among other things, the platform points out the importance of allowing users to plan their content to “maintain a constant online presence”. Thus, he announced that “soon” he will begin testing the function of scheduling publications.
This way, users will be able to create posts and schedule them to be published at a later date and time. Likewise, this option will allow users to schedule multiple posts per day several days in advance.
Threads has already begun rolling out Multi-Draft and new data analysis tools, which will be released first on the web and then tested on mobile devices. For its part, the release schedule will begin testing soon.
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