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TF1 has entered into talks with an investment company owned by a Saudi group to sell its 70% stake in influencer marketing agency Ykone. 50 million euros.
After the sale was announcedOfminin And multiple digital brands (Marmiton, Doctissimo, etc.) After Reworld Media and Gamned!, the group is now being sold to HDL Fund Ikonan international influencer marketing agency.
Specifically, he entered into exclusive negotiations to sell 70% of his shares to an investment company future technology retailSaudi subsidiary Ben Daoud Keep (Large distribution operator Saudi Arabia), the acquisition was carried out through a French intermediary.
The transaction price has not been disclosed but is expected to be approximately 50 million eurosAccording to his relatives fileA priori, a good deal TF1because the agency’s valuation is between five wait Dicks Second-rate Less in 2018During the acquisition by Aufeminin, TF1 had already mastered Ikon By repurchasing Ofminin .
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