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Tokyo Broadcasting System (TBS) has been named as the Events Main Supporter in the Broadcast Participation Services category for the upcoming 2025 World Athletics Championships in Tokyo. The prestigious event is the world’s premier athletics competition following the 2024 Paris Olympic and Paralympic Games.
TBS has a long history of bringing viewers exciting content from the World Championships in Athletics, having served as a media partner since the 1997 championships in Athens. With Japan hosting the World Championships for the first time in 18 years, TBS will be showcasing the performances of top athletes and the enthusiastic reactions of the audience through dynamic broadcasts. The broadcaster will also play a key role in fostering public interest in athletics, promoting the sport and its athletes to audiences in Tokyo and across Japan through various engagement events.
Masamine Ryuho, President of TBS Television, said: “We are very pleased to have signed a Main Sponsorship Agreement (Broadcast Participation Services) for the 25th World Athletics Championships in Tokyo with the Local Organising Committee (LOC) of the 25th World Athletics Championships in Tokyo. As a broadcaster, TBS has been delivering the passion and excitement of the World Championships to the people of Japan since 1997.
At the World Athletics Championships Tokyo 25, in addition to broadcasting, TBS, as the “Main Sponsor”, will work with the local Olympic Committee and other parties to deeply communicate the appeal of the World Athletics Championships. We will use our assets to carry out various activities over the next year to prepare for the World Athletics Championships Tokyo 25 and strive to fill the stadiums during the 9-day World Athletics Championships Tokyo 25. Not only Japanese people, but also tourists from overseas will have the opportunity to experience the World Athletics Championships Tokyo 25.
In September 2025, we sincerely hope that countless people will be able to experience the beautiful values of sports by watching games in stadiums or through our broadcasts. We are very happy to help build a society where children who are responsible for the future and others can live a prosperous life. “
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