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Welcome to the free hybrid lecture by Professor Paulo Roman, Director of the FIFA/CIES Executive Program in Sports Management (Ecuador), renowned professor and lecturer in sports marketing, entitled “The True Value of Sponsorship”. Saturday, September 7 from 2pm to 4pm, Discover how to build impactful partnerships that resonate with brands, campaigns, and fans.
Participants can attend in person Management lecture hall or online Soaring.
Click here register.
For more information, please contact calisia.gregoire@sta.uwi.edu.
More information about the speaker
Paul Roman is the Director of the Sports Business Academic Program at the University of the Americas, the Director of the Sports Management Program at FIFA/CIES in Ecuador, and a professor and lecturer in Sports Marketing at FIFA/CIES, UDLA and the University of Anahuac in Mexico. He holds a Bachelor’s degree in Marketing and Business Administration from the University of San Francisco in Quito; and a Master’s degree in Sports Management from the Royal Institution of Europe in Madrid. He has more than 10 years of experience in the sports industry, mainly working in the field of sports marketing, establishing sponsorship programs and building long-term relationships between brands, events and fans.
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