Spot checks show many whole-wheat products are misleading

More than 25% of products labeled as whole-grain in supermarkets are not actually so Actually Made from whole grains of cereal plants according to sampling in the Netherlands Food Safety Committee.

The government agency said on Tuesday it had now warned producers that it was illegal for them to mislead consumers and that they would face fines if they did not change their labels or adjust their products.

In general, the NVWA studied 190 whole-grain products Available in seven major supermarket chains, including pasta, biscuits and Cookies. 51 of them should not have been labeled as such.

Violators include Albert Heijn’s supermarket my own Branded biscuits labelled “wholemeal digestive biscuits”. Shortbread from the same supermarket was also found to contain insufficient amounts of wholemeal flour, as were Jumbo’s shortbread.

Whole wheat contains all Three Elements in Grains – The fiber-rich outer layer – The bran, the nutrient-rich inner part – The germ, and the starch-rich center part – Endosperm.

The NVWA said some of the incorrectly labelled products had been removed from shelves, while others had been replaced with new packaging.