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BroadcastPro: Saudi Arabia’s media landscape sees unprecedented growth
Saudi Arabia’s media and entertainment sector is expanding rapidly, driven by the kingdom’s Vision 2030 plan. At a recent BroadcastPro panel discussion in Riyadh, industry experts highlighted a surge in local content production, fueled by significant investments in film infrastructure and talent development. Former 20th Century Fox veteran and panel moderator Hans Fraikin noted significant progress in just six years, and stressed the growing demand for local and hyper-local stories.
Panelists included Zeinab Abu Alsamh of MBC Studios and Hollywood producer David Uslan, who stressed the importance of creating content that resonates with local audiences while appealing to global markets. Saudi filmmaker Ahmad Alerwi stressed the key role of local storytelling in capturing the interest of Saudi audiences. The panel stressed that local content that resonates strongly with Saudi audiences is essential for global success.
David Uslan noted the growing opportunities for regional adaptations of popular international IP and highlighted Saudi Arabia’s potential as a hub for franchise development. The panel also highlighted the strong connection between Saudi Arabia and Japanese animation, with MBC’s recent partnership with TokyoPop cited as a strategic move to capitalize on this affinity. Overall, the consensus was clear: Saudi Arabia’s diverse cultural storytelling and thriving talent pool are poised to make a significant impact on the global media stage, propelling the country to become a key player in the international content creation industry.
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