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For the first time, Saudi Arabia has inscribed its name in golden letters into the history of international creativity.
Wunderman Thompson Saudi Arabia’s “Subconscious Order” campaign for HungerStation won the Creative Business Award at the 2023 Cannes Lions International Festival of Creativity.
This was not only a historic victory for the country, but also a memorable milestone for Wunderman Thompson. In fact, the global network did not leave empty-handed, as it also won the Innovation Award. Thus, Wunderman Thompson stood out by winning two Grand Prix in one year for the first time.
The “Subconscious Order” campaign stands out for its innovativeness and cutting-edge technology. Through the app, it taps into the user’s subconscious to determine which dish they want most. Say goodbye to endless hesitation in front of the menu, the solution aims to eliminate the fatigue that each of us has felt. In addition, a study conducted by Seated, cited by the New York Post, shows that the average adult spends nearly 132 hours per year consulting menus online.
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