SAP CRM Review (2024): Pricing, Features, and More

Introduction to SAP CRM Starting Price: SAP Sales Cloud has no upfront pricing. Key Features: Guide sales. Dynamic sales journey. Logistics optimization. Omnichannel engagement. Mission investigation.

SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite, designed to deliver engaging e-commerce experiences through automated activities and built-in sales processes. CRM Software and CX software in the Sales Cloud solution.

As Analyze and operate CRM softwareSAP offers solutions embedded with AI to deliver deep insights and sales automation. The entire SAP product catalog is modernized with cloud-native adaptability to deliver a unified customer view and optimized mobile selling.

SAP CRM pricing

SAP offers personalization Pricing for each of their products and solutions. Some product pricing is not disclosed without first requesting a demo and contacting the SAP team. This is the case with SAP Sales Cloud, SAP CRM, and CX products. I recommend contacting SAP for a product demo and introductory call to learn more about their pricing.

Key features of SAP CRM

Digital Sales Tools

Omnichannel engagements are digital-first interactions that help sales reps increase deal velocity and build brand awareness. This means your business can engage prospects and customers across multiple digital channels more effectively than ever before.

SAP prioritizes user experience, including the ability to take notes, collaborate with colleagues, schedule meetings, and explore analytics on a desktop or mobile device. This allows businesses to create dynamic sales journeys and tap into a vast customer base online.

Sales Analysis

Users across SAP Sales Cloud gain full visibility into each sales rep’s actions, schedule, performance, and customer acquisition. In addition to account insights, KPIs are accessible to support decision making with real-time data.

All analytics are interactive, meaning reports and dashboards can be shared across departments, revealing sales metrics such as business forecasts.

Sales Automation

Implementing automation in CRM and CX tools can improve efficiency and increase revenue. Within SAP’s unified platform, users can leverage insights to win more business through connected lead, opportunity, forecast, ERP, and service processes.

Engagement-based automation reduces manual tasks such as engagement capture, follow-ups, and even call scripts. Companies can leverage these automations to scale their business to meet more needs of potential customers.

Mobile Apps and Access

SAP Mobile Start is the native entry point to the SAP mobile experience through Apple iOS and Android phones, tablets, wearables, and Apple Vision Pro. The mobile app gives users access to all business applications, processes, and workflows anytime, anywhere.

The UX/UI for the mobile experience includes simple navigation, push notifications, actionable alerts, and search. The app can be used for business tracking needs such as spend, supply chain, and human capital management.

SAP CRM Benefits

• Provide in-depth product demonstrations.
• Users appreciate knowledge sharing and community resources.
• Provides powerful integration.

SAP CRM Disadvantages

• Users reported complex UX/UI.
• There is no upfront pricing information for SAP Sales Cloud.
• Users report that the mobile app has limited functionality.

SAP CRM alternatives

	SAP CRM	HubSpot	Pipeline Driver	Creative
Our rating (out of 5)	4.1	4.2	4.3	3.8
Starting Price	Contact for a quote	Free	$14 per user per month	$15 per user per month
Artificial Intelligence Tools	Yes	Yes	Yes	Limited
Mobile Apps	Yes	Yes	Yes	Yes
Advanced Analytics	Yes	Yes	Limited	Limited

HubSpot

HubSpot is another vendor that offers a full suite of business products and solutions. Similar to SAP, HubSpot offers marketing, sales, and ongoing support products. Compared to SAP CRM, HubSpot is the highest scoring Free CRM Providers Supports wide scalability from small and medium businesses to large enterprises. HubSpot offers a powerful starter kit that includes free CRM basic sales features.

To learn more about this provider, read our HubSpot Review.

Pipeline Driver

Pipedrive is an intuitive CRM software that allows users to track sales pipelines, manage leads, and automate processes from a single dashboard. It also offers an email marketing product and is launching AI capabilities in beta. Compared to SAP CRM, Pipedrive can also adapt to a variety of industries. For example, Pipedrive offers specific solutions for real estate, nonprofits, government, and retail.

For more information, visit our Pipedrive Review.

Creative

Creatio is a no-code platform that provides advanced automation and customization capabilities in a simple CRM tool. With unlimited customization capabilities and product and platform pricing, Creatio is a great tool Small BusinessWhile Creatio does offer a variety of platform and support subscriptions, SAP CRM is a more scalable provider by comparison.

Methodology

To evaluate SAP CRM and its solutions, I used an internal evaluation criteria that defines the most important considerations when evaluating general CRM providers and Business BenefitsI compared SAP CRM to industry standards while relying on SAP’s online resources, community forums, and real user feedback. All of this helped me identify the software’s standout features and ideal use cases.

Here is a specific breakdown of the criteria I used to evaluate SAP CRM:

• cost: It accounts for 25% of the total score.
• Core features: It accounts for 25% of the total score.
• Customization: It accounts for 15% of the total score.
• integrated: It accounts for 15% of the total score.
• Easy to use: It accounts for 10% of the total score.
• Customer Support: It accounts for 10% of the total score.