[ad_1]
Revolut is increasingly speaking Italian in a strategy focused on internationalization. After the choice of Francesca Carlesi to take the helm of Revolut UK, in order to obtain approval for the British banking license required for more than three years, Gian Maria Scocca was appointed head of all European branches and strategic coordinator for growth at the continental level.
figure
Scocca, who has worked at American Express for more than 10 years as Director of the Travel & Lifestyle Business Unit in Italy and Spain, has been officially appointed as the new Head of European Branches of Revolut Bank Uab, the entity in which the Revolut Group operates in all 30 countries of the European Economic Area. In this position, Scocca will coordinate all managers of the European country units, ensuring operational coherence and efficiency, effectively directing the growth strategy of Revolut Bank (which currently has 30 million customers in Europe) through the launch of new products and the integration of existing ones according to local needs.
Priorities
For Revolut, the first challenge is to obtain a banking license in the UK, a process fraught with image risks and potential operational consequences in Europe. The group only managed to approve its 2021 accounts last year, and after a second delay at the end of the year, its 2022 accounts arrived, with turnover rising to £923 million but net profit slumping from £26 million to £6 million. Last year, the company turned a profit for the first time.
expansion
Revolut is expanding its presence in Europe by opening local branches, which it has already launched in markets such as France, Ireland, Spain and the Netherlands, with Italy, Germany and Belgium expected to be launched in 2024. Offering local IBAN accounts is crucial to getting customers to use Revolut as their primary account, competing directly with traditional banks.
But at the same time, Revolut aims to strengthen its presence in the center and has begun a recruitment campaign targeting its London headquarters. At the beginning of the year, the company had just over 8,000 employees, and in just three months it exceeded 10,000: by the end of the year, the company aims to reach 11,500, while other companies in the fintech industry are committed to reducing their workforce. Among the new employees, TikTok UK manager Imam Mahmood stands out, who has been given the task of leading a team of 30 people who can develop a strategy to increase revenue by selling advertising space within the app. The ambitious goal is to achieve £300 million in advertising revenue by 2026.
[ad_2]
Source link
