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Pollo Campero is synonymous with warmth, family and unique flavor. Currently, there are 70 restaurants in the country, and its juicy, crunchy flavor is spread throughout El Salvador. In addition, the company has a team of more than 10,000 employees and offices in Guatemala, the United States, Mexico (Tapachula), Honduras, Ecuador and Europe.
It is one of the most relevant and popular brands of CMI Alimentos, one of the two business groups of Corporación Multi Inversiones (CMI) and CMI Capital. As part of its permanent commitment to innovation, Pollo Campero has been surprising consumers for more than 53 years with unique experiences that span generations and unite families because of its flavors.
Throughout its history, Campero has continuously evolved its image, service model, service channels and menu, with the aim of inspiring everyone they serve to enjoy the joy that is theirs.
“Our new positioning brings about a complete change and evolution in our purpose to inspire everyone we serve through our surprisingly warm and memorable flavors.” Rodrigo del Cid, Restaurant and Retail Marketing Director.
Pollo Campero has always remained true to its values and positioning, emphasizing its connection with consumers by presenting a unique and captivating experience, where taste, cultural traditions, sharing values and future trends coexist. One of the most important changes to the brand is its logo, which has evolved to proudly reflect its history: ¡Vive a Todo Sabor!
The brand celebrates the change in their image with its collaborators and consumers. Courtesy
“Leaving a trace of change”
Campero has demonstrated its commitment to the planet and the region it operates in for many years. This time, it shares its pillars of sustainable development, a series of initiatives aimed at reducing environmental impact and raising awareness of the importance of caring for the planet.
Campero has been using reusable cutlery in its restaurants since its inception and, in recent years, has used eco-friendly packaging as part of its environmental initiatives.
Flavor and warmth.
Pollo Campero is proud to maintain a dynamic menu with innovative, seasonal products that satisfy all tastes. For those who enjoy themselves and start the day with a sense of joy, you can now enjoy delicious chili for breakfast, lunch and dinner. And, for cherada, it now also offers Combo Mix, Campero Mix and the delicious Campero Full Everything Pizza, perfect for sharing.
Pollo Campero not only tells the story of the evolution of its products and image, but also maintains the passion for service that is its hallmark and allows it to share unforgettable experiences full of flavor. No matter which restaurant you visit or how you order, the brand is committed to sharing flavors that make you feel good and are prepared with care. This dedication to passion for service comes from more than 10,000 employees who come to work every day with passion, dedication and joy.
Free range chickens on Las Ramblas. Courtesy
“One of our most important pillars is our collaborators, all these passionate people who make up the great Campero family and who provide us with warmth, happiness and energy every day. At Campero we are always ready to welcome you and we are ready to give, from our family to yours.”
Rodolfo Lambour, Senior Director of Operations at Pollo Campero.
All brand improvements and innovations, service models, menus and service channels are now concentrated in the Campero restaurant on the Ramblas Santa Tecla, with a new image and experience. In this way, the new image of the restaurant is presented to Salvadorans and on this basis the new Campero is developed. The new experience preserves the essence of the brand, with its emblematic character Pollito, who continues to welcome consumers, now with a sense of energy and presence in every one of them.
The new restaurant concept features warm lighting, comfortable chairs and armchairs to make customers feel at home, and movable tables that can be arranged according to the needs of visiting groups. The new Pollo Campero experience proudly celebrates the history of a brand that has fought for authenticity, been an ambassador of evolution, passionate about treating everyone as a family in a year full of flavors and celebrating important milestones, such as the recent opening of its 100th restaurant in the United States.
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