Per Inquiry TV broadcasters expand Per Inquiry specialisation

DRTV agency and TV commercial production company, InfoWorx Direct has expanded its capabilities as a specialist in short-form and long-form television and radio advertising. The television infomercial production company and media buying agency has developed a proprietary platform that delivers 30- or 60-second lead generation calls using the client’s 800 number or by providing the client with a toll-free 800 number that forwards directly to the client’s call center or in-house consultant.

“Our newly developed pay-per-query advertising system enables marketers to decide how much they are willing to pay for a response and control the number of responses they are willing to process. We have been specializing in pay-per-performance television and radio programming since 1999,” Ron Perlstein, Executive Producer and Media Director, InfoWorx Direct “Our new system allows customers to choose whether to run ads 24/7 or customize the timings to match call center operations.”

In per-query TV and radio advertising, advertisers specify the number of calls or orders they want and set a price, or “spend,” for those results. That way they can use their performance metrics to maximize the potential of their campaigns.

“We designate a toll-free number for each campaign, each media channel, and can take valid calls, which may be 30-second or 60-second qualified leads. We can also instantly route the call to any call center or marketer’s live consultant,” Perlstein continued. InfoWorx Direct has relationships with hundreds of television stations, many cable networks, and thousands of radio stations. “The benefit of pay-per-ask transactions is that clients can work within their allowed cost per order and remain profitable while controlling media costs. Our proprietary platform and media management system provide complete tracking information and can even designate call center hours for valid, qualified leads. This enables clients and media to work together on revenue-sharing media campaigns,” Perlstein added.

Every ask campaign is especially effective for legal, tax deductions, insurance, mortgages, reverse mortgages, diabetes recruitment, healthcare and many soft product offers.

For 20 years, InfoWorx has pioneered direct response television advertising and has created billions of dollars in “TV success stories” for clients including Emerson Electric, Innovation Direct, SnorEnz, Rubbermaid, and iRobot’s Roomba. For more information about InfoWorx, please contact Ron Perlstein, or visit http://www.InfoWorx.com.

InfoWorx Direct, LLC is a full-service direct response agency and media buying services company that evolves the information marketing business philosophy. InfoWorx’s scientific approach has resulted in significant revenue and success for both established and new companies.

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