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Well-known consulting companies core Pantone has revealed the hue that will define the color palette for 2024: the stunning PANTONE 13-1023 Peach Fuzz, which poetically translates to peach fuzz in English.
The company’s description of the color is just as alluring as the hue itself: “A soft, velvety peach whose all-encompassing spirit enriches the mind, body, and soul.”
The campaign highlights that Peach Fuzz is more than just a color, it’s a call to nurture ourselves and others. The company shared the news on its Instagram account, highlighting that it’s “a soft, velvety peach hue whose all-encompassing spirit enriches the mind, body and soul.”
Leatrice Eiseman, visionary executive director of the Pantone Color Institute, explains that choosing a modern color that is radiant, warm, and elegant was about finding a hue that “echoes our inherent desire for intimacy and connection.”
Eiseman stressed that the chosen colors resonate with compassion, providing a tactile embrace that transcends generations. Pantone also stressed that the warmth of Peach Fuzz reflects the inherent human desire for unity, evoking strong emotions.
“PANTONE 13-1023 Peach Fuzz introduces a fresh new approach to softness. The subtly sensual (color) is a sincere peach that brings a sense of tenderness and conveys a message of caring and sharing, community and collaboration,” as shared on social media.
The selection of Peach Fuzz is not only the Color of the Year, but also celebrates the 25th anniversary of the Pantone Color of the Year program launched in 1999. Pantone emphasizes that the “Pantone Color of the Year” is not just a choice of hue, but an expression of the global zeitgeist, reflecting the mood and attitude of consumers.
Laurie Pressman, Vice President of the Pantone Color Institute, concluded by saying that the 2024 Pantone Color of the Year explicitly focuses on communities and people around the world redesigning how they want to live and reevaluating how they really live. What matters: the comfort of being close to the people we love.
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