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The Pacific Tourism Organisation (SPTO), through its Pacific Tourism Data Initiative (PTDI), has released findings from the International Visitor Survey (IVS) for the Kingdom of Tonga. The Tonga International Visitor Survey was conducted from January to December 2023 and reveals visitor demographics such as country of origin, age, gender and purpose of visit. During this period, the SPTO collected insights from 1,003 respondents, totalling 3,147 adults and 985 children, representing approximately 7% of actual visitor arrivals to Tonga.
These respondents cited several key factors that contributed to their decision to travel to Tonga, including the hospitality of the local people, a variety of interesting activities and attractions, and the overall cleanliness of the environment. According to IVS, in 2023, approximately 55,749 international passengers arrived in Tonga by air, contributing approximately $69 million to the local economy.
Christopher Coker, CEO of the Spanish Tourism Board, stressed the importance of PTDI in providing actionable insights and mentioned that PTDI played an important role in helping to understand the dynamics of tourism in Tonga and the region.
“By leveraging data-driven insights, the program can help policymakers, businesses and other stakeholders understand tourism dynamics in Tonga and other Pacific Island countries. The IVS report is just one example of the SPTO’s commitment to providing timely and relevant information to support sustainable tourism development,” Mr Cocker said.
PTDI is part of the SPTO Phase 2 Pacific Digital Tourism Transformation Project, which is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (MFAT) and is committed to enabling evidence-based decision-making through the publication of three key reports each year: the biennial International Visitor Survey (IVS), the annual Business Confidence Index (BCI) and the annual Community Attitudes Survey (CAS) from ten Pacific Island countries (Cook Islands, Niue, Papua New Guinea, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor-Leste and Yap, Federated States of Micronesia).
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