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OpenAI is releasing a prototype search engine replacement that could compete with Google Search to a “small group of users and publishers.” SearchGPT will combine machine-generated content with fresh information pulled from the web. OpenAI announced in a blog post July 25th.
Organizations interested in trying out the SearchGPT prototype can Join the Waitlist.
“Visual answers” and natural language differentiate SearchGPT from Google
OpenAI distinguishes SearchGPT from the Google search generation experience in some ways.
Users can ask follow-up questions about their search using casual language. In the example below, “Jones House” refers to the festival venue that the user originally mentioned.
Users can also open tabs to view website links directly or get “visual answers,” which are charts or videos. It’s not clear whether the visual answers are generated by artificial intelligence, pulled from the web, or both.
OpenAI has worked with several media companies, including The Atlantic and News Corp, and has tried to assure publishers that links to original content will appear prominently in SearchGPT results.
Google dominates the competitive landscape for Search GPT, but that could be changing
Google may have spent the past few years fixing what wasn’t broken, optimizing Google Search to try to answer questions and promote high-quality search results. Search build experience Google Search has made further improvements, adding customized responses to some queries. According to data from July 2023, Google holds 81.95% of the global search engine market share.
At the same time, Microsoft first added Bing Chat and then Perfect Generative AI Answer Format to its search engine.
The race is on to become the first stop for users when they go online. If SearchGPT can grab market share on the homepage, it could rival the growth it has seen over the past two years. Generative AI OpenAI is famous for this.
Check out: Meta recently announced its most powerful AI model yet Camel 3.1.
The nature of search engines is also changing, from directories of Internet content categorized by subject matter to question-answering machines that extract information from the web.
“This is potentially big news in search,” Damian Rollison, director of market insights at marketing firm SOCi, said in an email to TechRepublic. “Of all its competitors, ChatGPT may be best positioned to disrupt Google’s dominance in search, and some aspects of the new interface, such as ‘visual answers,’ appear innovative and potentially disruptive. However, of all the areas where ChatGPT competes with Google, search is where Google is strongest as the 26-year incumbent.”
Another major player in the space is Perplexity AI, which has positioned itself as an “AI answer engine.” Perplexity AI can be used in a browser or in an app and can extract information from current information, similar to ChatGPT.
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