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Ooredoo and MG sign strategic partnership to increase purchasing power of Tunisians

Broadcast United News Desk
Ooredoo and MG sign strategic partnership to increase purchasing power of Tunisians

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Ooredoo, the leader in Tunisian telecommunications, and MG Group, the leader in Tunisian supermarkets, are working together on a new innovative strategic partnership in multiple areas. On the telecommunications side, Ooredoo is the B2B solutions provider for MG Group, covering telephony, connectivity and other specific solutions.

Ooredoo and MG are developing a component for joint customers of both brands, aimed at supporting the living standards of everyday Tunisians and increasing their purchasing power.
As strategic partners, Ooredoo and MG implemented a significant roadmap and co-branded marketing concept to achieve this goal.

The partnership, which has commenced in 2023, brings significant benefits to Ooredoo subscribers, who can enjoy a discount of 5% to 15% on their next purchase at an MG store, providing added value to their purchases, all guaranteed through a 100% digital mechanism. A better customer experience.

Ooredoo and MG want to reward customers for their loyalty. In fact, on their next MG purchase, through the mechanism on My Ooredoo, Ooredoo customers will now accumulate 10 times more MY MG points, which means more benefits and rewards.

To celebrate MG’s 140th anniversary, Ooredoo customers can try their luck on the famous “MG Wheel of Fortune” and win exclusive prizes by taking part in the celebrations of this important milestone for Tunisia’s oldest MG dealership.

This strategic partnership reiterates Ooredoo & Mg’s strong commitment to providing exclusive offers to customers and strengthening the bond between both brands.
In addition, this partnership, which will last until 2024, still reserves many major surprises, such as the automatic recharge mechanism in the MG network, concepts related to the loyalty programs of both brands, innovative products related to purchasing power, etc.

This will ensure that customers have uninterrupted connectivity and will also be able to access special offers, exclusive content and information on MG products and events.

The roadmap aims to create a dynamic partner ecosystem that will benefit customers of both brands by offering a range of services and collaboration opportunities. Ooredoo and Mg look forward to implementing these initiatives throughout 2024 and seeing this partnership flourish and deliver an enriched experience to customers.

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