Olympic technology application experience is worth learning from (Fang Baoqiao)

[ad_1]

Contents

More articles by Fang Baoqiao:Support EJ Tech

This articleauthorFang BaoqiaoHe is the Honorary President of the Hong Kong Information Technology Industry Association and writes a column for the Hong Kong Economic Times.“Kami Shingo”.

The 2024 Paris Olympics has officially concluded. As a global sports event, it is not only a stage for athletes, but also an excellent opportunity for technology companies to showcase their innovative technologies. The SAR government has purchased the Hong Kong broadcasting rights for this year’s Olympics, allowing citizens to watch the events for free. However, the audience in front of the screen may not realize that the Paris Olympics also represents a new milestone in the history of live broadcasting.

The SAR government purchased the Hong Kong broadcasting rights for this year’s Olympics, allowing citizens to watch the events for free. (AFP file photo)

In fact, this is the first time in Olympic history that cloud technology has been used as the main method for remote distribution of authorized media, rather than relying solely on traditional satellite transmission. Compared with the previous expensive and time-consuming transnational telecommunications fiber-optic circuits or satellite broadcasting methods, cloud broadcasting technology has the advantages of low latency and high flexibility, allowing broadcasters to complete program broadcasts at a lower cost and in a more efficient environment.

It is reported that Olympic Broadcast Cloud 3.0 (OBS Cloud 3.0) is a09988) is supported by Alibaba Cloud. In addition to the outstanding performance of Hong Kong athletes in this Olympics, the technological power behind it is also worthy of everyone’s pride. 54 broadcasting organizations used the “Olympic Cloud Live” technology for this Olympics, including two ultra-high-definition (4K) broadcasting organizations.

Olympic Broadcast Cloud 3.0 (OBS Cloud 3.0) was launched with the support of Alibaba Cloud, a subsidiary of Alibaba (09988). (Reuters file photo)

In addition, the images of the games that the audience sees are becoming more and more exciting and diverse. Artificial intelligence (AI) technology improves the broadcast effect. For example, the use of AI multi-camera playback system provides an immersive viewing experience for the audience. Among them, machine learning and deep neural network technology can quickly complete 3D rendering and spatial reconstruction in a few seconds, and present the exciting moments of the game from multiple angles and in all directions. These technologies make the game images more coherent and delicate, making the audience feel as if they are on the scene.

Technology not only enhances the visual effects on screens, but also promotes major sporting events such as the Olympics to move towards sustainable development. As the world pays more and more attention to environmental issues, the Paris Olympics used Alibaba Cloud’s “Energy Efficiency Management System” for the first time to measure and analyze the electricity consumption of 35 competition venues, providing data reference for the power consumption planning of future Olympic events.

The digital transformation experience of this Olympics is not only applicable to sports events, but can also be widely used in large-scale live events such as concerts and art performances. The “Energy Saver” can improve the energy efficiency of buildings and parks, and can even be used for carbon footprint measurement and analysis of corporate production and business operations, driving more industries towards a green future. In addition to bringing exciting events, this Olympics also brings more possibilities for the digital transformation of sports events.