Nissan | Three electric cars tailor-made for users by a century-old brand – EJ Tech

In 2009, Nissan launched the world’s first mass-produced zero-emission pure electric vehicle “Leaf”, symbolizing the brand’s important breakthrough in the field of electric vehicles! As a world-renowned automobile manufacturer, its establishment has a profound historical background and multiple factors; since the launch of the electric vehicle development plan, the brand has focused on improving the range and charging efficiency of electric vehicles, targeting and meeting market demand, and accelerating the popularization of electric vehicles.

Now let’s take a look at the milestones of this long-established Japanese car brand in the development of electric vehicles!

Nissan’s Background｜Nissan Electric Vehicle Development History｜Nissan Electric Vehicle Model Comparison
Who are Nissan’s three electric cars suitable for?｜Nissan sales in Hong Kong｜Nissan’s Future Development

Nissan｜Background

Nissan was founded to meet domestic automobile demand, promote Japan’s industrialization, and enhance international competitiveness. In 1911, Jidosha Seizo Co., Ltd. was established (Nissan’s predecessor), and two years later, in 1914, it produced its first car, called “DAT”. In 1933, Nihon Sangyo (Japan Industrial Co., Ltd.) acquired Jidosha Seizo Co., Ltd., and later changed its name to “Nissan Motor Co., Ltd.”.

As an emerging automaker, Nissan was not only responsible for providing civilian cars, but also took on the production of some military vehicles. During World War II, Nissan provided important support to the Japanese military machine, thereby enhancing the brand’s international status.

Nissan｜The development of electric vehicles

Nissan’s development in the field of electric vehicles can be traced back to the early 20th century, and the brand has experienced many technological breakthroughs and market expansions. During the oil crisis in the 1970s, it had already begun to explore the possibility of alternative energy vehicles and conducted early research on electric vehicle technology, but due to the limited battery technology at the time, many attempts did not reach the level of commercialization.

As technology develops, the battery technology of electric vehicles is improved, which accelerates the development of Nissan’s electric vehicles. In 2009, the brand launched the world’s first mass-produced pure electric vehicle, the “Leaf”. The “Leaf” is equipped with advanced lithium-ion battery technology and efficient electric motors, providing excellent endurance and driving experience, which has enabled the brand to successfully gain an important position in the electric vehicle market and inspired other automakers to accelerate their entry into the electric vehicle market.

“Leaf” has been widely welcomed by drivers since its launch. In addition to improving the “Leaf”, Nissan has also launched the “Ariya” and “Sakura” electric vehicles, further improving battery technology and BroadCast Unitedligent driving systems, and enhancing the performance of electric vehicles and user experience.

Nissan｜Electric car model comparison

• Leaf: A classic small electric car, it is suitable for urban commuting and has excellent energy efficiency. It is designed with practicality and economy in mind and has a range of 240 kilometers.

• Ariya: It is a luxury crossover SUV that offers more space and longer driving range, suitable for long-distance travel and family use. “Ariya” offers more space and longer driving range (up to 500 kilometers), suitable for family and long-distance travel. The car is equipped with an advanced driving assistance system and has a power performance of up to 389 horsepower.

• Sakura: It is a compact car suitable for urban driving. It is flexible and easy to park, and its range is about 180 kilometers, which is very suitable for short-distance driving in the city.

Nissan | Three modelsWho is suitable to drive an electric car?

Nissan｜Sales in Hong Kong

Over the past five years, Nissan’s sales in Hong Kong have shown a steady growth trend. According to the latest sales data, the popularity of Nissan electric vehicles in the Hong Kong market continues to rise, especially the “Leaf”, as the brand’s main electric model, attracting a large number of local environmentally conscious consumers, which has led to a steady increase in sales; the launch of the “Ariya” has further expanded Nissan’s share in the luxury electric vehicle market, providing more high-end options, second only to the “Leaf”.

Nissan｜Future Outlook

In addition to the Japanese domestic market, Nissan electric vehicles have also achieved remarkable success in the European, American and Chinese markets. The Leaf has become one of the world’s best-selling electric vehicles, with cumulative sales exceeding 500,000 units. The brand is actively building charging infrastructure in various places, hoping to cooperate with governments and companies in various countries to promote the popularization of electric vehicles.

In addition, the brand aims to achieve carbon neutrality and plans to launch more electric models and gradually phase out internal combustion engine models by 2030. Nissan will continue to invest in battery technology, smart driving and renewable energy applications to maintain its leading position in the electric vehicle market and bring a better driving experience to consumers around the world.

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