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NetSuite CRM vs. Salesforce (2024): Which CRM is best?

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NetSuite CRM vs. Salesforce (2024): Which CRM is best?

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Both NetSuite CRM and Salesforce Customer Relationship Management Software Provides users with cloud-based marketing and sales tools to manage customer interactions. While NetSuite CRM is offered within ERP, Salesforce is primarily a CRM solution that includes a variety of other products and services.

Salesforce is the more popular of the two vendors due to its advanced technical features and enterprise scalability. But NetSuite CRM’s inventory and process tracking make it a comparable alternative. Below, I’ll dive into the key CRM Features Both NetSuite CRM and Salesforce offer these features, along with pricing breakdowns and ideal use cases. This way, you can decide which one best suits your business needs.

NetSuite CRM vs. Salesforce: Comparison Chart

feature
NetSuite Customer Relationship Management
Sales Team
Sales Automation
Yes
Yes
Reporting and analytics
Yes
Yes
Advanced AI tools
limited
Yes
Mobile Applications
Yes
Yes
Starting Price
Contact for a quote
$25 per user per month
to know more information
Visit NetSuite CRM
Visit Salesforce

NetSuite CRM vs. Salesforce: Pricing

CRM Pricing Typically works with a provider that charges a per-user, per-month fee and offers additional add-ons and products. Pricing can be monthly, annual, or semi-annual.

NetSuite CRM offers a unique pricing structure because Oracle SetSuite platform itself offers multiple solutions. NetSuite CRM does not disclose starting prices, so I recommend contacting its sales team for a custom quote. Salesforce operates with tiered pricing based on the number of users and feature access. Here I further explore each provider’s pricing:

NetSuite CRM Pricing

  • Annual license fee: Contact for a quote. Licenses depend on three components: the core platform, optional modules and the expected number of users. There is also a one-time installation fee. NetSuite CRM is included with the NetSuite platform. Each user accessing NetSuite CRM requires their own user license.

Salesforce pricing

  • Starter Kit: At $25 per user per month, billed annually, users get account, contact, lead, and opportunity management, as well as mobile apps, email integration, and more.
  • professional: $80 per user per month, billed annually. The Professional plan includes everything in the Starter Kit, plus Sales Cloud, full offline capabilities, and more.
  • enterprise: $165 per user per month, billed annually. This tier provides opportunity scoring and deal insights, as well as data synchronization and reconciliation.
  • unlimited: It’s $330 per user per month, billed annually. The Unlimited tier includes all of the above features, plus the Developer Pro Sandbox, lead scoring, and five campaigns per opportunity.
  • Einstein No. 1 Sales: $500 per user per month, billed annually. This tier includes all Salesforce CRM features, such as collaboration tools through knowledge sharing and Slack.

NetSuite CRM vs. Salesforce: Feature Comparison

Sales Automation

Winner: Tie

NetSuite CRM’s sales force automation capabilities help sales teams gain real-time access to leads, opportunities and order records during the sales process. Specifically, NetSuite CRM offers incentive compensation management tools that allow users to design and manage complex, multi-tier commission plans based on criteria to maximize visibility into sales compensation calculations.

Both NetSuite CRM and Salesforce offer sales force automation. Salesforce offers additional campaign and lead management automation that automatically captures emails, events, and other types of sales activity directly into the CRM. By connecting your sales reps with customers across any communication channel, businesses can increase efficiency with an actionable and prioritized to-do list.

NetSuite CRM sales automation capabilities.
NetSuite CRM automation solutions and dashboards. Image: NetSuite CRM

Reporting and analytics

Winner: Salesforce

NetSuite provides users with real-time analytics and role-based dashboards. Sales, marketing and support teams can monitor individual, team and company performance. Sales can view achieved vs. quota targets and sales pipeline by stage. Support teams can measure case trends as well as customer retention and satisfaction. Marketing can examine acquisition, engagement and conversion metrics for individual campaigns.

Salesforce Sales Analytics gives you a comprehensive view of sales performance, deal review capabilities, and rich visualizations. Users can access adaptable forecasts and multi-organization forecasts from a unified view. And with AI, businesses can build stronger pipelines with contextual insights and AI-powered recommendations.

Salesforce reporting and analytics capabilities.
Salesforce reports metrics and forecasts in real time. Image credit: Salesforce

Artificial Intelligence Tools

Winner: Salesforce

NetSuite offers AI capabilities throughout the solution through AI Assistant and AI Advisor. AI Assistant can help process invoices, detect document objects, and generate content for sales emails, purchase orders, and even product descriptions.

Salesforce has AI built directly into its CRM. Similar to NetSuite, Salesforce offers generative AI that can generate sales emails, call summaries, personalized closing plans, and prospect and customer research. It also provides predictive campaigns, deal insights, and forecasting reports. Salesforce’s Einstein Assistant delivers conversation BroadCast Unitedligence and relationship insights, giving sellers everything they need to nurture relationships and close deals.

Salesforce AI capabilities.
Salesforce AI-driven personalized closing plan. Image source: Salesforce

Mobile Applications

Winner: Tie

NetSuite offers a mobile app through the Apple App Store and Google Play. Users can manage expenses, log billable time, access calendars, and monitor key business information. The app allows anyone to view, edit, and attach files to records from anywhere.

Salesforce also offers a mobile app for iOS and Android mobile users. Its app includes similar NetSuite products, as well as AI analytics and record search. The Salesforce app enables users to create custom experiences with very little code. The interface is also slightly more modern than NetSuite CRM.

NetSuite CRM Mobile App Features.
The NetSuite CRM Records tab in the mobile app. Image: NetSuite CRM

NetSuite CRM Pros and Cons

Benefits of NetSuite CRM

  • Provide product demonstrations.
  • Users appreciate process automation tools.
  • No extensive customization is required.

Disadvantages of NetSuite CRM

  • Users report complex implementation and setup.
  • Users report that customer support is slow.
  • Users report outdated UX/UI.

Pros and Cons of Salesforce

Benefits of Salesforce

  • 30-day free trial.
  • Over 7,000 possible integrations available.
  • Provides user access control settings.

Disadvantages of Salesforce

  • Can be expensive CRM for Small Business.
  • Users report that two-factor authentication can be complicated.
  • Users reported a learning curve when implementing the platform.

Should your organization use NetSuite CRM or Salesforce?

Choose NetSuite CRM if:

  • You need a solution to help keep track of accounting, invoicing, and fulfillment operations.
  • You need an e-commerce solution to manage customer activity and transaction data.

Choose Salesforce if:

For more information, visit our Salesforce Reviews.

Review Methodology

I evaluated NetSuite CRM and Salesforce as general CRM software providers. This means that I considered criteria such as cost transparency, core functionality, customization, integration, system ease of use, and customer support services. Using an internal evaluation criteria composed of these criteria, I determined the pros, cons, and ideal use cases for both. I also referenced NetSuite CRM and Salesforce online resources, user reviews, and community forums to better understand the average user experience of the platform.

FAQ

Which is better, Salesforce or NetSuite CRM?

I find Salesforce to be a better overall CRM provider. While its cost may be expensive for a startup or small business, its combination of core and advanced features is very strong. Especially with the Einstein AI assistant, Salesforce has proven its scalability and mobility. But both offer CRM Benefits It simplifies day-to-day marketing, sales, and support tasks and provides users with a comprehensive understanding of business goals.

Is NetSuite an ERP or a CRM?

Oracle NetSuite is a platform that offers both ERP and CRM tools. The main difference between the two is that enterprise resource planning tools typically focus on back-office or core business processes, while CRM assists with marketing, sales, and customer-facing operations.

Is NetSuite CRM similar to Salesforce?

NetSuite CRM and Salesforce are comparable CRM providers. While their features may operate in different ways and at different scales, they both offer core functionality such as reporting and analytics, process and contact management, accounting features, and automation. Both are Types of CRM Software Providing collaborative and operational solutions.

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